Crop.photo, an exciting AI startup located in Silicon Valley, is on the lookout for a Marketing Technology & Growth Manager with at least 2 years of experience in MarTech, automation, and data-driven marketing. This role focuses on optimizing our marketing stack, including CRM, automation, analytics, ABM, and paid media tools, to drive lead generation, conversion, and revenue growth.
You will own marketing infrastructure, improve lead workflows, implement API integrations, and refine attribution models to align marketing with business goals. As the bridge between marketing, sales, and developers, you will ensure seamless execution of growth strategies through technology.
If youโre a data-driven marketer with strong technical expertise who thrives in MarTech and automation, this role is for you.
","socialSharingDescription":"Crop.photo, an exciting AI startup located in Silicon Valley, is on the lookout for a Marketing Technology & Growth Manager with at least 2 years of experience in MarTech, automation, and data-driven marketing. This role focuses on optimizing o...","employmentType":"Full-time","benefitsSection":"
๐ซ Benefits
Competitive equity (stock options) in US parent company
Market-leading salary + annual performance bonus
Quarterly travel to US HQ in SF Bay Area (all expenses covered)
Flexible work hours + Home office setup
๐ช What Makes This Role Special
True ownership of early-stage marketing strategy
Opportunity to build something from the ground up with the founder
Direct impact on company's initial market success
Freedom to experiment and validate strategies
Work with cutting-edge AI technology in an emerging market
๐ค About Crop.photo
At Crop.photo, weโre redefining how brands create consistent, professional visuals across their entire portfolio. Whether itโs for photo studios, eCommerce sites, or marketing agencies, we leverage the power of AI to ensure that every image tells a cohesive story, aligned with your brand identity.
Weโre powered by Evolphin, a leader in digital asset management, with deep expertise in transforming media workflows for retail, eCommerce, media & entertainment, and beyond. Launched from Silicon Valley just last year, Crop.photo has already been adopted by over 12,000 usersโand weโre growing fast!
๐ Cover Letter Requirements
Please share details about your most recent B2B SaaS experiences (within last 2-3 years):
For each role, please share:
Company name and product, your role & work timeline
Starting & end metrics (MRR, CAC, marketing team size, marketing budget)
ONE initiative that succeeded - include specific numbers; ONE initiative that failed - what you learned
Marketing tech stack you built/used there, and specific processes you implemented
","requirementsSection":"
Campaign Management
Plan, execute, and optimize marketing campaigns across email, content, paid media, and social channels.
Collaborate with cross-functional teams (creative, product, sales) to align campaign objectives.
Lead Nurturing & Automation
Manage email sequences, retargeting campaigns, and lead scoring programs to drive MQL-to-SQL conversion.
Implement automated workflows in Hubspot to ensure efficient handoff to sales.
Account-Based Marketing (ABM)
Collaborate with SDRs to craft personalized messaging and strategic outreach plans for high-value accounts.
Monitor ABM campaigns, track account engagement, and optimize targeting and outreach strategies.
SEO & Growth Marketing
Oversee on-page/off-page SEO, including keyword research, backlink building, and content optimization.
Develop and implement growth hacking experiments to drive organic traffic, leads, and conversions.
Performance Reporting
Analyze marketing KPIs (e.g., CTRs, CPL, MQLs, SQLs, Opptys, Revenue) and generate actionable reports for leadership.
Propose data-driven recommendations to continuously improve campaign ROI.
Marketing Operations & MarTech
System Administration: Manage and maintain integrations between CRM (HubSpot) and other martech tools (e.g., Webflow CMS, Intercom, Google Analytics, Google Tag Manager, LinkedIn Ads).
Data Governance: Ensure data cleanliness, proper lead routing, and segmentation within the marketing database.
Workflow Optimization: Build and refine automated workflows, segmentation rules, and scoring models in HubSpotย
Dashboard & Reporting: Configure dashboards such as Looker Studio and reporting tools to track full-funnel metrics, including lead sources, campaign performance, and pipeline contribution.
Tech Stack Evaluation: Identify new technologies or platforms to streamline marketing operations, improve targeting, and enhance lead qualification.
Required Skills & Qualifications
2+ years of experience in digital marketing, growth marketing, or content marketing.
Strong hands-on experience with Marketing Technology Stack:
HubSpot (CRM, automation, email marketing, lead scoring)
Webflow (CMS for landing pages and content updates)
Google Analytics & Google Tag Manager (tracking, event setup, performance analysis)
LinkedIn Ads, Meta Ads, Google Ads (campaign management, audience targeting, paid media optimization)
Intercom (customer engagement, chat automation)
Looker Studio (dashboard creation, performance reporting)
HubSpot Workflows, Zapier, Mutiny, Chili Piper (automated workflows, lead routing, conversion optimization)
ABM & Intent-Based Marketing:
6sense, Demandbase, RollWorks (account-based targeting, intent data analysis)
Technical & Developer Collaboration:
Basic troubleshooting using Google Web Developer Tools, HTML page source
Ability to direct developers in marketing automation issue resolution
Collaboration with development teams for API enhancements such as HubSpot form submissions, lead source attribution
","url":"https://jobs.workable.com/view/qH7e417DYNxKQY4KGyjStj/remote-growth-marketing-manager-in-gurugram-at-crop.photo","language":"en","locations":["TELECOMMUTE","Gurugram, Haryana, India"],"location":{"city":"Gurugram","subregion":"Haryana","countryName":"India"},"created":"2025-03-04T00:00:00.000Z","updated":"2025-03-04T00:00:00.000Z","company":{"id":"9b9599db-19a2-4e2b-b54c-caf97b3242b1","title":"Crop.photo","website":"http://www.crop.photo","description":"","url":"https://jobs.workable.com/company/kdiV8VQmiVPTo6sbatRXuD/jobs-at-crop.photo"},"workplace":"remote"},{"department":"R&D","id":"7bce6573-4b49-497e-a684-e3a7cda1c243","title":"Lead Software Engineer for AI Brand Compliance Platform","state":"published","description":"
At Evolphin, we're transforming our industry-leading Media Asset Management (MAM) platform into a next-generation, cloud-native Brand Compliance SaaS solution. Our vision is to combine our robust MAM capabilities with cutting-edge AI-powered brand consistency features in our sister brand, Crop.photo, creating an unprecedented unified platform for enterprise digital asset management and brand compliance. This transformation will empower global brands to manage, protect, and optimize their digital assets while ensuring perfect brand consistency across all media touchpoints.
๐ฏ Role Overview
You'll lead the architectural transformation of our established MAM platform from a hybrid, single-tenant system into a modern, multi-tenant SaaS solution. This role combines deep technical leadership with strategic thinking as you'll not only modernize our existing platform but also architect the foundation for integrating advanced AI-powered brand consistency features.
","socialSharingDescription":"At Evolphin, we're transforming our industry-leading Media Asset Management (MAM) platform into a next-generation, cloud-native Brand Compliance SaaS solution. Our vision is to combine our robust MAM capabilities with cutting-edge AI-powered brand ...","employmentType":"Full-time","benefitsSection":"
๐ช What Makes This Role Special
Lead a transformative project that will shape the future of digital asset management
Solve complex technical challenges in enterprise-scale media handling
Work at the intersection of traditional enterprise software and modern cloud architecture
Build the foundation for innovative AI-powered features
Direct impact on product strategy and technical direction
๐ Success Metrics
Successful design and implementation of multi-tenant architecture
Migration of existing capabilities to cloud-native services
Establishment of scalable integration patterns for AI features
Implementation of automated deployment and scaling capabilities
Creation of clear technical documentation and architectural guidelines
๐ค About Evolphin
Evolphin is a leader in digital asset management, trusted by major enterprises in retail, media & entertainment, and beyond. Our flagship MAM platform handles millions of assets - images and videos - for leading brands worldwide. We're now embarking on an exciting journey to transform our platform into a cloud-native DAM SaaS solution that will combine our robust MAM capabilities with cutting-edge AI-powered brand consistency features from our Crop.photo platform.
The ideal candidate will be passionate about modernizing enterprise platforms, have deep expertise in both traditional and cloud-native architectures, and be excited about building the future of media asset management and brand consistency.
","requirementsSection":"
๐ผ Key Responsibilities
Design and implement the modernization strategy for our existing Java-based MAM platform
Architect scalable cloud infrastructure on AWS to support both existing and future capabilities
Lead the architectural transformation from hybrid single-tenant to cloud-native multi-tenant SaaS
Create migration paths and tools to support current enterprise customers in their cloud journey from single tenant to multi-tenant deployment
Integrate Gen AI-powered brand consistency features from our Crop.photo brand
Establish architectural patterns for microservices decomposition of existing monolithic components
Lead the development of cloud-native services using modern tech stack (Java, Node.js, React)
Guide the team in implementing industry best practices for cloud-native development
Collaborate with product management to balance technical debt reduction with feature delivery
๐ Required Experience & Skills
10+ years of software engineering with 5+ years leading complex platform transformations
Proven experience modernizing enterprise applications to cloud-native architectures
Deep expertise in both traditional enterprise and modern cloud development:
Java enterprise application development and frameworks
Modern backend technologies (Node.js, Python, Go)
Cloud-native development patterns and practices
RESTful API design and implementation
Strong AWS platform expertise:
Multi-tenant architecture patterns
Container orchestration (EKS, ECS)
Serverless computing (Lambda)
Database services (RDS, DynamoDB)
AWS Cognito Identity and access management
AWS Cost optimization strategies
Strong experience with media processing pipelines:
Video transcoding workflows
Large-scale media file transfer optimization
Experience with media processing tools (FFmpeg, ImageMagick)
Infrastructure as Code experience:
Terraform or AWS CloudFormation
AWS CI/CD pipeline design
Automated testing strategies
System Design & Architecture:
Microservices decomposition patterns
Event-driven architecture
Data migration strategies
Multi-tenant data modeling
Enterprise security patterns
Leadership & Communication:
Experience leading distributed engineering teams
Strong technical documentation skills
Stakeholder management experience
Track record of successful platform transformations
","url":"https://jobs.workable.com/view/ghHf1V4XDHMTcRHoKYUgmx/hybrid-lead-software-engineer-for-ai-brand-compliance-platform-in-gurugram-at-crop.photo","language":"en","locations":["Gurugram, Haryana, India"],"location":{"city":"Gurugram","subregion":"Haryana","countryName":"India"},"created":"2025-01-29T00:00:00.000Z","updated":"2025-01-29T00:00:00.000Z","company":{"id":"9b9599db-19a2-4e2b-b54c-caf97b3242b1","title":"Crop.photo","website":"http://www.crop.photo","description":"","url":"https://jobs.workable.com/company/kdiV8VQmiVPTo6sbatRXuD/jobs-at-crop.photo"},"workplace":"hybrid"},{"department":"R&D","id":"4b845fd2-da05-4e50-b37c-5ca7510461ba","title":"Technical Lead for Gen AI App","state":"published","description":"
At Crop.photo, we're building the future of brand consistency through AI. Our platform helps creatives and marketers produce stunningly consistent imagery and video content at scale โ and with over 12,000 users embracing our technology, we're just getting started.
๐ฏ Role Overview
As our Engineering Leader, you'll be a hands-on technical leader who both codes and guides our team to success. Not just an architect who draws diagrams - you'll actively build our AWS-powered backend and React frontends while leading the engineering team. You'll wear multiple hats in our startup environment, collaborating with the founder, UX team & product management to shape our roadmap while ensuring we deliver high-quality solutions for our marketing professionals.
(Note: This role requires both technical mastery and leadershipskills - we're looking for someone who can write production code, make architectural decisions, and lead a team to success.)
","socialSharingDescription":"At Crop.photo, we're building the future of brand consistency through AI. Our platform helps creatives and marketers produce stunningly consistent imagery and video content at scale โ and with over 12,000 users embracing our technology, we're j...","employmentType":"Full-time","benefitsSection":"
๐ช What Makes This Role Special
True technical ownership of a rapidly growing AI platform
Opportunity to shape architecture from early stage
Work with cutting-edge AI/ML technologies
Direct impact on product direction and engineering culture
Solve challenging problems in image processing at scale
๐ Success Metrics
Implementation of scalable, maintainable architecture
Reduction in system latency and processing costs
Successful delivery of key technical initiatives
Team growth and engineering velocity improvements
System reliability and uptime metrics
๐ค About Crop.photo
We're building the future of brand consistency at Crop.photo. Our AI platform helps photo studios, eCommerce brands, and marketing teams ensure every piece of visual content โ from product photos to promotional videos โ perfectly reflects their brand identity. Launched from Silicon Valley and backed by Evolphin, we've grown to over 12,000 users who trust us to keep their brands consistent and compelling across all visual media.
The ideal candidate will be passionate about building scalable systems, have a proven track record of technical leadership, and thrive in an early-stage environment where they can have significant impact on both technology and team culture.
","requirementsSection":"
๐ผ Key Responsibilities
Build and lead a high-performing engineering team through hands-on guidance
Architect and lead development of our AWS-based microservices infrastructure
Drive technical decision-making while collaborating with product management on feasibility and trade-offs
Lead backend development using Java, Node.js, Python within AWS ecosystem (Lambda, ECS, API Gateway)
Contribute to frontend development using React/TypeScript when needed
Design and implement scalable AI/ML pipeline architectures
Establish engineering best practices, coding standards, and review processes
Mentor junior engineers and foster a culture of engineering excellence
Own system reliability, performance optimization, and cost management
Drive architectural decisions that balance innovation with practical delivery
Proactively identify technical debt and lead initiatives to address it
๐ Required Experience & Skills
Minimum 8+ years of software engineering experience
Minimum 3 years leading engineering teams (5+ engineers)
Expert-level experience with AWS services:
Lambda, ECS, and container orchestration
API Gateway and microservices architecture
S3, DynamoDB, and other AWS data services
CloudWatch, X-Ray for monitoring and debugging
IAM and security best practices
Strong backend development skills:
Node.js and TypeScript expertise
RESTful API design and implementation
Performance optimization and scaling
Database design and optimization
Frontend development experience:
React and TypeScript
State management (Redux, Context API)
Modern build tools and practices
System Design & Architecture:
Microservices architecture patterns
Event-driven architectures
Caching strategies
High-performance image processing
Leadership & Communication:
Experience leading engineering teams
Strong technical documentation skills
Ability to mentor and grow engineers
Track record of successful project delivery
","url":"https://jobs.workable.com/view/ajRSW9tXEJHA71HcuaRDzm/hybrid-technical-lead-for-gen-ai-app-in-gurugram-at-crop.photo","language":"en","locations":["Gurugram, Haryana, India"],"location":{"city":"Gurugram","subregion":"Haryana","countryName":"India"},"created":"2025-01-31T00:00:00.000Z","updated":"2025-01-31T00:00:00.000Z","company":{"id":"9b9599db-19a2-4e2b-b54c-caf97b3242b1","title":"Crop.photo","website":"http://www.crop.photo","description":"","url":"https://jobs.workable.com/company/kdiV8VQmiVPTo6sbatRXuD/jobs-at-crop.photo"},"workplace":"hybrid"},{"department":"R&D","id":"eb7ee7eb-7cdf-4fdd-9c21-e5f0b0d03658","title":"Senior React Developer for Gen AI App","state":"published","description":"
At Crop.photo, we're building the future of brand consistency through AI. Our platform helps creatives and marketers produce stunningly consistent imagery and video content at scale โ and with over 12,000 users embracing our technology, we're just getting started.
๐ฏ Role Overview
As a Senior React Developer, youโll bring Crop.photoโs AI-powered visual consistency platform to life. Working with a small but mighty agile team, youโll turn sleek Figma designs into React components that feel like magic. Imagine building intuitive, super-performant interfaces that make Gen AI-driven image, animated, and video banner creation at scale a breeze. Your mastery of HTML Canvas and advanced React wizardry will help us deliver buttery-smooth, real-time image manipulation tools that creatives will adore.
","socialSharingDescription":"At Crop.photo, we're building the future of brand consistency through AI. Our platform helps creatives and marketers produce stunningly consistent imagery and video content at scale โ and with over 12,000 users embracing our technology, we're j...","employmentType":"Full-time","benefitsSection":"
Work with latest React patterns and HTML Canvas technologies
Lead technical decisions that shape product direction
Collaborate with a team passionate about great engineering
Create tools that creative professionals use daily
๐ Impact You'll Make
Architect the core UI that thousands of creatives & marketers use daily
Build innovative banner editing features powered by AI
Lead development of our component library
Shape our front-end architecture and best practices
Mentor and grow our engineering team
๐ค About Crop.photo
We're building the future of brand consistency at Crop.photo. Our AI platform helps photo studios, eCommerce brands, and marketing teams ensure every piece of visual content โ from product photos to promotional videos โ perfectly reflects their brand identity. Launched from Silicon Valley and backed by Evolphin, we've grown to over 12,000 users who trust us to keep their brands consistent and compelling across all visual media.
","requirementsSection":"
๐ผ Key Responsibilities
Architect and implement high-performance React components from Figma designs
Lead development of complex HTML Canvas-based banner editing features
Build and maintain a scalable component library that powers our core product
Establish front-end architecture decisions and development standards
Drive implementation of N Figma mocks within 45-day MVP timeline
Mentor and manage a team of 2-4 front-end developers
Create comprehensive unit tests using JEST framework
Collaborate with UX and backend teams to ensure seamless integration
Own front-end release planning, roadmap creation, and backlog management
Implement state-of-the-art image processing capabilities using Canvas APIs
๐ Required Experience & Skills
6+ years of front-end development experience with proven leadership abilities
Expert-level proficiency in HTML Canvas API, WebGL, and browser rendering optimization
Deep understanding of Canvas performance optimization and memory management
Advanced knowledge of React.js (3+ years) including hooks, context, and performance optimization
Strong command of TypeScript (2+ years) and modern JavaScript (ES6+)
Extensive experience with CSS3, SASS/LESS, and responsive design principles
Proven track record writing unit tests with JEST, Mocha, Cypress, or Storybook
Experience with Git workflows and VS Code development environments
Solid understanding of Node.js and full-stack architecture
Demonstrated ability to manage small front-end teams (2-4 people)
Experience with agile development and sprint planning
","url":"https://jobs.workable.com/view/v5Db8EiVyKCKyjvVWHsN4j/hybrid-senior-react-developer-for-gen-ai-app-in-gurugram-at-crop.photo","language":"en","locations":["Gurugram, Haryana, India"],"location":{"city":"Gurugram","subregion":"Haryana","countryName":"India"},"created":"2025-01-28T00:00:00.000Z","updated":"2025-01-28T00:00:00.000Z","company":{"id":"9b9599db-19a2-4e2b-b54c-caf97b3242b1","title":"Crop.photo","website":"http://www.crop.photo","description":"","url":"https://jobs.workable.com/company/kdiV8VQmiVPTo6sbatRXuD/jobs-at-crop.photo"},"workplace":"hybrid"}],"organizations":["workable"]}}}, featureFlags: {"candidateProfileEnabled":true,"featured-postings":true,"admin-company-tab-featured-jobs":true,"wjb_personalization_enabled":true,"wjb_weekly_job_digest_enabled":true,"disallow_rejected_job_for_publish":false,"wjb_acp_turnstile_captcha_enabled":true,"wjb_acp_turnstile_captcha_rejection_enabled":false,"wjb_allow_daily_job_suggestions_enabled":true,"wjb_complete_profile_prompt_enabled":true,"wjb_google_drive_upload_enabled":true}, config: Object.assign({"swDisabled":false,"turnstileWidgetSiteKey":"0x4AAAAAAAVY8hH3nz6RxaK0","heroTemplate":"vertical","organization":"workable","shieldClientFlavor":"job_board_client"}, { googleAnalyticsKey: undefined, bubblesEnabled: undefined }), assets: {"logo":"https://workablehr-ui.s3.amazonaws.com/job-board/assets/jobs-by-workable-logo.png","heroImage":"https://workablehr-ui.s3.amazonaws.com/job-board/assets/jobs-by-workable-hero-illustration.png","favicon":{"original":{"url":"https://workablehr-ui.s3.amazonaws.com/job-board/assets/favicon.ico","type":"image/x-icon"},"small":{"url":"https://workablehr-ui.s3.amazonaws.com/job-board/assets/favicon-16x16.png","type":"image/png","size":"16x16"},"medium":{"url":"https://workablehr-ui.s3.amazonaws.com/job-board/assets/favicon-32x32.png","type":"image/png","size":"32x32"},"large":{"url":"https://workablehr-ui.s3.amazonaws.com/job-board/assets/favicon-96x96.png","type":"image/png","size":"96x96"},"appleTouchIcon":{"url":"https://workablehr-ui.s3.amazonaws.com/job-board/assets/apple-touch-icon.png"},"msApplicationTileImage":{"url":"https://workablehr-ui.s3.amazonaws.com/job-board/assets/ms-icon-144x144.png"}}}, copies: {"en":{"searchCardHeading":"Find a job with Workable","searchCardSubHeading":"Search thousands of job openings from global companies hiring right now. Remote or office-based, your perfect job could be waiting for you!","employerNoticeHeading":"Are you an employer?","employerNoticeText":"Workable has helped 27,000 companies hire more than 1.5 million people with its world-leading software. Discover how Workable can help your business.","partnerTradeName":"Workable","tier1Prefix":"Find your","tier1Title":"Next employer","tier3Title":"Next employer","tiers":{"first-tier":{"title":{"with-jobs":{"non-bold-part":"Find your ","bold-part_one":"Next employer","bold-part_other":"Next employers"},"no-jobs":{"bold-part_one":"Next employer","bold-part_other":"Next employers"}}},"second-tier":{"title_one":"Featured sponsor","title_other":"Featured sponsors"},"third-tier":{"title":{"non-bold-part":"Find your ","bold-part":"Next employer"}}}}}, meta: { baseTitle: {"en":"Jobs By Workable"}, baseDescription: {"en":"Search jobs using the new Job Finder from Workable. Explore thousands of open job listings hosted by Workableโs all-in-one recruitment software, trusted by companies worldwide."} }, urls: {"termsAndConditions":"/terms","dsa":"/dsa","employerNotice":"https://www.workable.com/?utm_campaign=job_board&utm_source=job_board","privacyPolicy":"https://www.workable.com/privacy"}, csrf: "wz8e021I-oRIG-TMFp2ltrXX5MEdIU-tjcpc" };