# Data Intelligence Lead, Fintech

**Company:** [Optasia](http://jobs.workable.com/companies/ursLw7b2jbb1B3ZZn1bZUE.md)
**Location:** Dubai, United Arab Emirates
**Workplace:** hybrid
**Department:** Revenue

[Apply for this job](http://jobs.workable.com/view/0148ec7b-c8fd-4c32-a192-7daacf7e2582)

## Description

**Optasia** is a fully-integrated B2B2X financial technology platform covering scoring, financial decisioning, disbursement & collection. We provide a versatile AI Platform powering financial inclusion, delivering responsible financing decision-making and driving a superior business model & strong customer experience with presence in 39 Countries anchored by 7 Regional Offices.

The **Data Intelligence Lead** will be responsible for leading the regional analytics function, with a strong emphasis on **commercial impact**. The role requires expertise in data analysis, market evaluation, campaign design/ execution and opportunity identification, as well as the ability to initiate new strategies to increase the revenue. The successful candidate will be a fast adopter and initiator, capable of building and **managing regional analytics and campaigns to enhance business intelligence**.

**What you will do**

**Regional Intelligence & Opportunity Identification**

-   Build and maintain a deep analytical understanding of your regional markets: active user base, cohort behavior, loan uptake, ARPU/ADPU trends, repayment patterns, and eligibility utilization rates.
-   Identify gaps between addressable market size and current penetration — product type, customer segment, and geography.
-   Benchmark performance across markets within the region to surface best practices and underperforming areas requiring intervention.
-   Track market-level signals (subscriber data, macroeconomic indicators, competitor activity) to anticipate shifts in demand or risk.
-   Analyze customer behavior and market gaps to recommend new product or pricing suitable for the region
-   Work with the Product and Technology teams to input regional requirements into product roadmaps.

**CVM Campaign Design & Execution**

-   Design, build, and own end-to-end CVM campaigns — targeting, segmentation, messaging, channel, timing, and offer — in close collaboration regional commercial team.
-   Drive campaigns aimed at increasing active user share, improving loan frequency, reducing dormancy, and reactivating borrowers.
-   Define success metrics and run A/B tests to continuously improve campaign effectiveness.
-   Monitor campaign performance in real time, report outcomes against KPIs, and iterate rapidly based on results.
-   Manage the campaign calendar across your regional portfolio

**Commercial & Stakeholder Support**

-   Produce regular performance dashboards and narrative reports for internal steak holder covering revenue, disbursements, cohort KPIs, and campaign outcomes.
-   Support the regional Commercial teams with data-driven insights during negotiations and strategy.
-   Flag underperforming deployments early, diagnose root causes, and propose corrective actions.  
       
    

**What you will bring**

-   Bachelor’s or master’s degree in business Analytics, Data Science, Computer Science, Engineering, Statistics, Economics, or a related field.
-   4–6 years in data analytics and CVM experience preferably within fintech, telecom, or banking sectors.

-   Hands-on experience designing and executing CVM or upsell/crosssell campaigns, with measurable commercial outcomes.

-   Solid understanding of cohort analysis, funnel metrics, customer lifetime value, and campaign attribution.
-   Demonstrated ability to identify business opportunities and drive commercial growth through data insights.
-   Proficiency in analytics tools (e.g., SQL, Python, R, Tableau, Power BI).

**Why you should apply**

**What we offer**:   
💸 Competitive remuneration package   
🏝 Extra day off on your birthday   
💰 Performance-based bonus scheme   
📲 💻 All the tech gear you need to work smart 

**Optasia’s Perks:**   
🎌 Be a part of a multicultural working environment   
🎯 Meet a very unique and promising business and industry   
🌌 🌠 Gain insights for tomorrow market’s foreground   
🎓 A solid career path within our working family is ready for you   
📚 Continuous training and access to online training platforms   
  

**Optasia’s Values** 🌟 

**#1 Drive to Thrive**: Fully dedicated to evolving. We welcome all challenges and learning opportunities.   
**#2 Customer-First Mindset:** We go above and beyond to meet our partners’ and clients’ expectations.   
**#3 Bridge the Gap:** Knowledge is shared, information is exchanged and every opinion counts.   
**#4 Go-Getter Spirit**: We are results oriented. We identify any shortcomings that hold us back and step up to do what’s needed.   
**#5 Together we will do it:** We are committed to supporting one another and to understanding and respecting different perspectives, as we aim to reach our common goals.