# Brand Manager

**Company:** [Linah Group](https://jobs.workable.com/companies/tbasocydJdVxoZvhG6Mw4Q.md)
**Location:** Dokki, Egypt
**Workplace:** on site
**Employment type:** Full-time
**Department:** Commercial

[Apply for this job](https://jobs.workable.com/view/02bac396-a841-43b5-a0a0-2b6366ff697a)

## Description

-   Develop and manage the overall brand strategy and positioning.
-   Plan and execute integrated marketing campaigns, brand activations, and promotional activities.
-   **Lead end-to-end new product launches**, from concept development and market research to product positioning, naming, packaging, pricing, and go-to-market strategy.
-   Identify new product opportunities based on consumer insights, market trends, and competitive analysis.
-   Coordinate with R&D, Quality, Production, Sales, and Commercial teams to ensure successful product development and timely launches.
-   Develop launch plans and marketing strategies to drive product awareness, trial, and sales.
-   Oversee brand communication across digital platforms, social media, PR, influencers, and retail.
-   Ensure brand consistency across all communication channels, packaging, and customer touchpoints.
-   Manage marketing budgets, agencies, suppliers, and external partners.
-   Conduct market research, competitor analysis, and consumer insights.
-   Monitor brand performance, campaign effectiveness, product launch results, and marketing KPIs.
-   Ensure project ownership, accountability, and timely execution across all marketing initiatives.

## Requirements

-   5–7 years of experience in Category Management or a related field, preferably within the FMCG industry.
-   Experience implementing loyalty programs is a strong plus.
-   Strong analytical skills, with the ability to analyze market data and trends and make data-driven decisions.
-   Excellent communication and interpersonal skills, with the ability to build strong supplier relationships and collaborate effectively with cross-functional teams.
-   Proven ability to develop and implement category strategies, manage budgets, and achieve financial targets.
-   Knowledge of the agriculture industry, including its latest trends, regulations, and technologies.
-   Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
-   Proficiency in Microsoft Office, particularly Excel, and familiarity with category management software and tools.

## Benefits

-   Medical Insurance
    
-   Social Insurance
    
-   Annual Performance-Based Bonus (KPIs)
    
-   Exclusive Discounts on Linah Farms Products