# Inbound Marketer **Company:** [Pavago](http://jobs.workable.com/companies/oLah2TugS95w5whXCdpTG3.md) **Location:** Remote **Workplace:** remote **Department:** Candidate Sourcing [Apply for this job](http://jobs.workable.com/view/05b69146-7ccf-44d4-b48a-a96c1ae99f81) ## Description ### **Inbound Marketer (SEO, Content Marketing & Lead Generation) – Remote | U.S. Hours** **Position Type:** Full-Time, Remote **Working Hours:** U.S. Business Hours **Hiring Locations:** Mexico, Colombia, Brazil, Pakistan, South Africa, Philippines ### **About the Role** At Pavago, one of our clients is hiring a **creative, performance-focused Inbound Marketer** to build and scale content-driven marketing systems that generate **organic traffic, qualified leads, pipeline, and conversions**. This role goes beyond traditional SEO or content writing. You’ll connect **search intent, content strategy, lead generation, and conversion optimization** to turn organic visibility into measurable business growth. You’ll create and optimize: - SEO-driven content - Website and landing pages - Lead magnets - Inbound funnels - Conversion-focused marketing assets - Content distribution strategies You’ll also help the business adapt to the changing search landscape, including **AI-driven discovery, LLM visibility, and modern SEO**. If you understand how to turn **search → content → conversion → pipeline**, this role is a strong fit. ### **What You’ll Own** ### **SEO Content & Organic Growth** Create high-quality content designed to drive: - Organic traffic - Search visibility - Engagement - Qualified leads - Conversions Write and optimize: - SEO blog posts - Website pages - Landing pages - Inbound marketing assets - Conversion-focused content Optimize content for: - Traditional search engines - Search intent - Featured snippets - AI-driven discovery - LLM visibility Build content around business outcomes rather than rankings alone. ### **Inbound Marketing & Lead Generation** Execute inbound strategies across: - SEO - Content marketing - Social media distribution - Website experiences - Lead generation funnels Connect **content, distribution, and conversion** across the full customer journey. Develop scalable systems that consistently move prospects from: **Discovery → Engagement → Lead → Opportunity** Identify opportunities to improve organic acquisition and inbound pipeline generation. ### **Lead Magnets & Conversion Assets** Plan and develop lead magnets such as: - Guides - Checklists - Playbooks - Gated resources - Downloadable content Write conversion-focused: - Calls-to-action (CTAs) - Landing page copy - Thank-you pages - Nurture copy - Follow-up messaging Collaborate with marketing and design teams to improve conversion rates throughout the funnel. ### **Research & Content Strategy** Research: - Target audiences - Search intent - Competitors - Keyword opportunities - Industry trends - Customer pain points Identify: - Content gaps - Keyword opportunities - High-intent topics - Inbound growth opportunities - New content and distribution angles Develop content campaigns designed to generate both **traffic and pipeline**. Stay current with changes in: - SEO - AI-assisted search - AI-driven content discovery - Content distribution - Search behavior ### **Analytics & Performance Optimization** Monitor performance using: - Google Search Console (GSC) - Google Analytics 4 (GA4) - SEMrush - Ahrefs Track and analyze: - Organic traffic - Keyword rankings - Search visibility - Engagement - Conversion rates - Lead magnet performance - Qualified inbound leads - Pipeline contribution Use performance data to continuously improve content, funnels, and distribution. ### **What Makes You a Strong Fit** You: - Think beyond rankings and traffic - Understand how content contributes to leads and revenue - Know how to match content with search intent - Combine strong writing with analytical thinking - Understand inbound funnels and conversion strategy - Proactively identify new growth opportunities - Are interested in how AI is changing search and content discovery - Optimize based on business outcomes rather than vanity metrics - Can independently execute in a fast-moving environment ### **Required Experience & Skills** ### **Must-Have** - Proven experience in: - Inbound marketing - Content marketing - SEO content writing - Organic lead generation - Strong understanding of: - SEO - Search intent - Keyword research - Inbound marketing funnels - Content distribution - Ability to create high-quality, **SEO-optimized and conversion-focused content** - Experience with: - Google Search Console - Google Analytics 4 (GA4) - SEMrush - Ahrefs or similar SEO platforms - Excellent written English, copywriting, and storytelling skills - Ability to analyze content performance and identify optimization opportunities - Understanding of how AI is changing: - Search behavior - SEO - Content discovery - Portfolio demonstrating: - SEO content - Inbound campaigns - Lead generation work - Ability to work remotely during U.S. business hours ### **Nice to Have** - Agency experience - Experience scaling organic or inbound lead generation - Experience creating: - Lead magnets - Nurture funnels - Content distribution systems - Advanced understanding of: - AI-assisted SEO - AI-driven content optimization - Topical authority - Familiarity with: - HubSpot - Webflow - CMS platforms - Experience with landing page and conversion optimization ### **Tools & Platforms** - Google Search Console - Google Analytics 4 (GA4) - SEMrush - Ahrefs - HubSpot - Webflow - CMS platforms - AI-assisted content and SEO tools ### **What a Typical Day Looks Like** You might: - Research high-intent keywords and content opportunities - Analyze search intent and competitor content - Write and optimize SEO-driven articles and website pages - Build landing pages and lead magnets - Improve existing content based on performance - Review organic traffic, rankings, and conversions - Analyze inbound funnel performance - Identify content gaps and new growth opportunities - Collaborate with marketing and design teams - Optimize content distribution and lead-generation assets **In short:** You build scalable inbound marketing systems that turn organic visibility into **qualified leads, pipeline, and measurable business growth**. ### **Key Metrics for Success** - Organic traffic growth - Qualified inbound leads generated - SEO rankings and search visibility - Content conversion rates - Lead magnet conversion performance - Landing page conversion rates - Engagement and funnel performance - Pipeline generated through inbound channels - Revenue contribution from organic and inbound marketing ### **Why This Role Stands Out** - Full ownership of inbound marketing and organic growth initiatives - Opportunity to build scalable SEO and content systems - Direct connection between your work and lead generation - Exposure to **AI-driven search and evolving SEO strategies** - High autonomy over content and growth execution - Performance-focused environment where conversions matter more than vanity metrics - Fully remote role - Growth opportunities into: - Inbound Marketing Manager - SEO & Content Lead - Growth Marketing Manager - Demand Generation Lead - Head of Content ### **Interview Process** 1. Initial Phone Screen 2. **Spark Hire Intro Video** 3. Recruiter Interview 4. Content / SEO Exercise 5. Client Interview 6. Offer & Onboarding ### **Apply Now** If you: - Love SEO and inbound marketing - Know how to create content that actually converts - Understand search intent and organic lead generation - Are keeping up with AI-driven search and content discovery - Enjoy building funnels, lead magnets, and scalable content systems - Want your work tied directly to pipeline and revenue This is a strong opportunity to own **SEO, content, inbound lead generation, and conversion-focused growth** in a high-impact remote role. **#InboundMarketing #SEO #ContentMarketing #LeadGeneration #OrganicGrowth #SEOWriter #ContentStrategy #DigitalMarketing #GrowthMarketing #AISEO #RemoteJobs #MarketingJobs**