# Media Buyer

**Company:** [Company](https://jobs.workable.com/companies/4ip6FvKjJUwybEPsrTnCar.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Advertising

[Apply for this job](https://jobs.workable.com/view/09782378-08fb-4797-9f1d-f074230e6438)

## Description

## Media Buyer  

  
**Employment Status:** Full-Time  
**Experience Level:** 2–4 Years

## Job Purpose

Plan, execute, monitor, and optimize paid advertising campaigns across digital platforms to achieve campaign objectives, maximize return on advertising spend, and ensure efficient budget utilization.

## Key Responsibilities

-   Set up and manage paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.
-   Develop campaign structures, audience targeting, bidding strategies, placements, and budget allocation.
-   Monitor campaign performance and optimize campaigns based on key metrics, including ROAS, CPA, CTR, CPC, and conversion rates.
-   Analyze campaign data to identify performance trends, issues, and opportunities for improvement.
-   Conduct A/B testing for creatives, audiences, and campaign strategies.
-   Manage campaign budgets, pacing, and scaling to achieve performance targets.
-   Ensure accurate tracking and measurement using Meta Pixel, Conversion API (CAPI), GA4, Google Tag Manager, and UTM parameters.
-   Prepare regular performance reports with key insights and actionable recommendations.
-   Coordinate with creative and strategy teams to align advertising campaigns with marketing objectives.
-   Troubleshoot campaign delivery, tracking, and advertising policy issues.

## Key Performance Indicators (KPIs)

-   **Campaign Performance:** Achievement of agreed ROAS, CPA, CTR, and conversion targets.
-   **Budget Management:** Accurate budget allocation and adherence to approved spending limits.
-   **Optimization Efficiency:** Implementation of timely, data-driven optimizations.
-   **Tracking Accuracy:** Proper campaign tracking and reliable performance measurement.
-   **Reporting Quality:** Accurate, timely reports with actionable insights.

## Qualifications

-   Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
-   2–4 years of hands-on experience in media buying or performance marketing.
-   Practical experience managing paid campaigns on Meta Ads and Google Ads; TikTok Ads experience is an advantage.
-   Strong understanding of audience targeting, campaign optimization, budget management, and performance metrics.
-   Working knowledge of GA4, Meta Pixel, Conversion API, and Google Tag Manager.
-   Proficiency in Excel or Google Sheets for reporting and data analysis.
-   Strong analytical, organizational, and problem-solving skills.

## Core Competencies

-   Analytical thinking and data-driven decision-making.
-   Accountability and ownership of campaign performance.
-   Attention to detail and process compliance.
-   Effective communication and teamwork.
-   Results orientation and adaptability.

## Working Conditions

-   **Working Hours:** Flexible.
-   **Location:** Remote.