# B2B Marketing Manager

**Company:** [Nasoft.eg](http://jobs.workable.com/companies/o8kDk7tQduxZdn9gaZiWRG.md)
**Location:** El Sheikh Zayed City, Egypt
**Workplace:** on site
**Employment type:** Full-time
**Department:** Digital Marketing

[Apply for this job](http://jobs.workable.com/view/098fa31f-0bf7-4aea-a9a2-90ffcb2c1f76)

## Description

### Summary

**Nasoft** is hiring on behalf of **Makaseb** for a **B2B Marketing Manager**.

We are looking for a strategic and results-driven marketing professional to lead B2B marketing initiatives that drive demand generation, strengthen brand positioning, and support business growth. The ideal candidate will develop and execute data-driven marketing strategies, generate qualified leads, and collaborate closely with Sales and cross-functional teams to optimize the customer journey and maximize marketing performance.

**Responsibilities:**

-   Develop and execute the overall B2B marketing strategy aligned with business goals.
-   Identify target industries, customer segments, and buyer personas.
-   Build and manage quarterly marketing plans and campaign calendars.
-   Plan and execute lead generation campaigns across multiple channels.
-   Oversee website content, landing pages, email marketing campaigns, and social media.
-   Develop lead nurturing workflows to improve conversion across the customer journey.
-   Collaborate closely with the Sales team to create presentations, case studies, and sales enablement materials.
-   Conduct market, customer, and competitor research to identify growth opportunities.
-   Monitor campaign performance, lead quality, pipeline contribution, and marketing ROI.
-   Manage marketing budgets, external agencies, and marketing technology platforms.
-   Analyze campaign data and provide actionable recommendations to improve performance.
-   Prepare regular reports and present marketing insights to leadership.

## Requirements

-   Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
-   3–5 years of experience in **B2B Marketing, Growth Marketing, or Demand Generation**.
-   Previous experience in a **B2B services company, digital marketing agency, or SaaS environment is** **required.**
-   Proven experience in developing and executing lead generation campaigns.
-   Strong understanding of customer journey mapping, buyer personas, and marketing funnels.
-   Experience collaborating closely with Sales teams to support pipeline growth.
-   Knowledge of **CRM systems and marketing automation tools.**
-   Experience with e**mail marketing, content marketing, LinkedIn marketing, and landing page optimization.**
-   Familiarity with marketing analytics tools such as **Google Analytics (GA4) and Looker Studio or similar platforms.**
-   Strong analytical, communication, project management, and stakeholder management skills.
-   Ability to manage multiple projects in a fast-paced environment.

## Benefits

**Working Conditions & Benefits:**

-   Working days: 5 days (From Sunday to Thursday).
-   Working Hours: 9 hours (9:00 AM – 6:00 PM), including a 1-hour break.
-   Social Insurance.
-   Professional growth and learning opportunities.
-   Gym Subscription Discount.  
    

**Job Tybe:** On-Site ( El Sheikh Zayed City)