# Head of Marketing

**Company:** [PT Link Net Tbk](https://jobs.workable.com/companies/sfq1xayfGvNRxaQ6jaxKdC.md)
**Location:** South Tangerang, Indonesia
**Workplace:** on site
**Employment type:** Full-time
**Department:** Marketing Directorate

[Apply for this job](https://jobs.workable.com/view/099c4038-9d98-4f27-95c8-185388fd7113)

## Description

-   Develop and execute integrated marketing strategies and annual plans aligned with corporate objectives and business targets across all business lines.
-   Collaborate with business unit and sales leadership to develop go-to-market strategies for new and existing products and solutions.
-   Manage and control the consolidated marketing budget across business lines to ensure effective resource allocation and measurable returns.
-   Conduct market research, customer segmentation, and competitive analysis to identify market opportunities and inform marketing strategies.
-   Develop demand generation and lead nurturing programs to generate qualified leads and support the sales funnel.
-   Lead brand management, including brand architecture, visual identity, brand guidelines, value propositions, and key messaging across business lines and customer touchpoints.
-   Oversee integrated marketing campaigns and content across digital, social media, website, SEO/SEM, email, advertising, and other relevant channels.
-   Plan and execute events, exhibitions, webinars, product launches, and industry engagements to strengthen brand visibility, generate leads, and build customer relationships.
-   Provide sales enablement materials and strategic marketing insights to support sales effectiveness and business growth.
-   Develop and manage strategic partnerships and channel initiatives to expand market reach and monitor partner performance.
-   Establish marketing KPIs, monitor campaign performance and ROI, and provide regular reports and strategic recommendations to senior management.
-   Lead, coach, and develop the marketing team with clear objectives and development plans to support business objectives.

## Requirements

-   Bachelor’s degree in Marketing, Business Administration, or a related field.
-   Minimum 10 years of relevant experience in marketing, preferably with strong B2B marketing exposure.
-   Minimum 8 years of experience in a managerial or leadership role, preferably managing multi-segment marketing initiatives.
-   Strong knowledge of integrated marketing, brand management, digital marketing, and marketing analytics.
-   Strong understanding of market and customer insights, strategic partnerships, and channel marketing.
-   Experience in developing and executing marketing strategies, campaigns, and demand generation programs.
-   Strong business acumen with the ability to translate market insights into actionable marketing strategies.
-   Excellent communication, presentation, influencing, and stakeholder management skills.
-   Strong strategic thinking, leadership, problem-solving, innovation, and adaptability.
-   Demonstrated ability to lead, coach, and develop a high-performing marketing team.

## Benefits

Medical Check Up

Insurance