# Social Media Lead

**Company:** [CXM Direct LLC](http://jobs.workable.com/companies/ob7hFMHkPz7SnFSj5oLtax.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/0a8e5a49-337e-4d69-945e-cf4f6e9e4bcc)

## Description

### Social Media Lead

**Reporting to:** Chief Marketing Officer  
**Location:** Fully Remote — European Time Zones  
**Employment:** Full-time

### About the Role

We are looking for a **Social Media Lead** to own and grow CXM’s global social media presence across organic and paid channels. This is a hands-on, player-coach role combining strategy, execution, performance optimisation, community management, and team leadership.

You will play a key role in consolidating CXM’s regional social presence, improving performance across markets, and building a consistent, engaging global brand presence.

### Key Objectives

-   Consolidate all regional Facebook pages into a single global page within the first 90 days, with no loss of existing followers.
-   Deliver agreed ROAS targets across paid social campaigns by the end of Q4.
-   Drive quarter-on-quarter improvement in reach, engagement, follower growth, and CTR.
-   Establish a consistent monthly social media performance reporting and optimisation rhythm.
-   Launch a follower-exclusive content and promotions programme within the first six months.
-   Build scalable processes and, over time, support and lead local social media managers.

### Key Responsibilities

### Strategy & Planning

-   Develop and execute CXM’s global social media strategy in line with wider marketing objectives.
-   Build and manage content calendars across campaigns, promotions, company updates, and market opportunities.
-   Identify emerging platform, audience, and content trends.

### Content & Community

-   Coordinate, schedule, and publish content across relevant social platforms.
-   Maintain consistency in brand identity, tone of voice, messaging, and positioning.
-   Manage comments, direct messages, and community interactions professionally and promptly.
-   Monitor sentiment and escalate customer issues or recurring concerns to the appropriate teams.

### Paid Social

-   Plan, launch, manage, and optimise paid social campaigns, particularly across Meta.
-   Manage budgets across markets and campaign objectives.
-   Test and optimise audiences, creatives, placements, and messaging.
-   Improve campaign performance across reach, traffic, engagement, conversions, and cost efficiency.

### Analytics & Reporting

-   Track and analyse organic and paid social performance.
-   Produce regular performance reports with clear insights and recommendations.
-   Turn data into actionable optimisation decisions.
-   Monitor competitor activity and platform developments.

### Cross-Functional Collaboration

-   Work closely with design, content, regional marketing, CXM Support, compliance, and other internal teams.
-   Support product launches, promotions, events, partnerships, and wider marketing campaigns through social media.

### Team Leadership

-   Provide direction and support to local social media managers as the team develops.
-   Establish standards, processes, and best practices across markets.
-   Remain hands-on while coaching and developing the wider social team.

## Requirements

-   Proven experience managing social media for a global or multi-market brand.
-   Strong hands-on experience with paid social, particularly **Meta Ads**.
-   Strong understanding of organic social, content strategy, and community management.
-   Demonstrable ability to analyse social performance and optimise based on data.
-   Experience managing budgets, campaigns, audiences, and creative testing.
-   Strong brand, content, and copy judgement.
-   Excellent stakeholder and cross-functional communication skills.
-   Experience working in regulated industries such as fintech, crypto, or financial services is advantageous.
-   Experience managing or mentoring social media teams is a plus.
-   Comfortable working independently in a fully remote environment.

## Benefits

### What We Offer

-   The opportunity to own and shape CXM’s global social media function.
-   A genuinely remote role with flexibility across European time zones.
-   The chance to consolidate and build a global social operation from the ground up.
-   A strong, experienced team and supportive leadership environment.
-   Competitive base salary plus a performance-based bonus linked to social KPIs and campaign results.

### Recruitment Process

**Stage 1:** HR screening interview  
**Stage 2:** Interview with the CMO, potentially including the CEO