# Creative Director

**Company:** [Fuku](http://jobs.workable.com/companies/cVzy4Zi49yLx9EZznjyX2v.md)
**Location:** Singapore, Singapore
**Workplace:** on site
**Employment type:** Full-time

[Apply for this job](http://jobs.workable.com/view/0c7a35ce-13f6-435d-8f28-0f5598340d03)

## Description

Creative Director - Product Visual Design  
  
Mission Overview  
\- Lead the visual system for a white-label iGaming platform, focusing exclusively on product UI, visual systems, graphics, components, and design quality.  
\- Deliver premium, clear, and scalable digital product experiences that support multiple partner brands and configurations.  
\- Build a strong visual foundation adaptable across regions, themes, languages, and feature sets, ensuring cohesion and ease of implementation for product teams.  
\- Guide a large creative team to raise the standard of product visuals and develop reusable design systems, templates, and assets for consistent, high-quality branded experiences.  
  
Key Responsibilities  
  
1\. The Creative Team  
\- Lead, coach, and grow a team of approximately 20 designers specializing in UI, visual, graphic, and component design.  
\- Establish clear creative routines, including design reviews, quality standards, ownership guidelines, and delivery checkpoints.  
\- Develop design leads, strengthen team structure, and scale the creative function as product and partner needs expand.  
\- Provide input on hiring, performance feedback, skill development, and long-term talent growth.  
\- Foster a steady, low-ego team culture focused on craft, clarity, and product impact.  
  
2\. The White-Label Visual System  
\- Define a product visual language suitable for multiple iGaming brands, partner setups, regions, and product surfaces.  
\- Create and evolve a scalable design system covering color logic, typography, components, templates, modules, graphic rules, and regional adaptations.  
\- Set creative direction for key product areas such as wallet, rewards, loyalty, missions, VIP experiences, home layouts, promotional entry points, and campaign surfaces.  
\- Transform UX and product requirements into polished, reusable, and adaptable UI for diverse partner needs.  
\- Apply modular design thinking to enable rapid reuse of complex product content without sacrificing consistency or visual quality.  
  
3\. The Premium Product Feel  
\- Set the look and quality bar for in-product graphics, banners, icons, promotional tiles, key visuals, engagement modules, and reusable artwork.  
\- Develop practical creative frameworks and asset libraries to enable fast, high-standard output.  
\- Ensure coins, bonuses, rewards, levels, missions, and game-like elements are visually elevated, trustworthy, and commercially polished.  
\- Maintain strong visual rhythm across brand skins, seasonal themes, market versions, and daily design output.  
\- Keep work clean, layered, premium, and aligned with the broader product design ecosystem.  
  
4\. The Bridge From Concept to Screen  
\- Collaborate closely with Product, UX, and Front-end teams to translate design ideas into usable product experiences.  
\- Balance aesthetics, usability, technical feasibility, partner flexibility, and speed of implementation.  
\- Guide engineering teams to accurately realize the creative direction in final screens.  
\- Focus on product-facing design, platform visual experience, white-label adaptability, and scalable UI craft, not advertising or one-off marketing artwork.  
  
Required Experience & Skills  
  
Creative Craft  
\- 8 to 15 years of experience in UI design, product visual design, digital product design, or related creative leadership roles.  
\- Minimum 3 years leading medium to large design teams, including sub-teams or design leads.  
\- Proven track record in building, launching, or scaling design systems for complex digital products.  
\- Advanced proficiency with Figma, Photoshop, Illustrator, and modern design production workflows.  
\- Strong judgment in product UI, including hierarchy, layout, interaction states, component logic, visual consistency, and scalable screen design.  
\- Experience collaborating with front-end teams and understanding design-to-implementation processes.  
\- Portfolio demonstrating strong taste, structure, visual polish, system thinking, and shipped product work.  
  
iGaming & Market Sensibility  
\- Familiarity with iGaming, online gaming, casino-style entertainment, sweepstakes, rewards, loyalty, or gamified digital products.  
\- Understanding of white-label product requirements for partner branding, regional customization, and consistent platform quality.  
\- Modern, clean, premium, and systematic design sensibility.  
\- Awareness of visual preferences across Southeast Asia, East Asia, Japan, Western markets, and global digital entertainment audiences.  
\- Ability to adapt visual systems for multilingual, multi-market, and partner-specific environments.  
  
Leadership Style  
\- High emotional intelligence and ability to collaborate with diverse personalities, departments, and senior stakeholders.  
\- Practical approach to team morale, feedback, creative disagreements, and deadline pressure.  
\- Coaching mindset, willing to engage in details when quality, speed, or direction require support.  
\- Disciplined in maintaining high creative standards while ensuring efficient team delivery.  
  
Work Approach  
\- Mature, pragmatic, and outcome-focused.  
\- Strategic thinker, able to look beyond immediate needs and consider long-term product evolution.  
\- Collaborative, low-ego, and product improvement-oriented.  
\- Comfortable in a fast-paced environment with shifting priorities, markets, and product needs.  
\- Motivated by real product impact, not design for its own sake.  
  
Bonus Qualifications  
\- Experience in B2B iGaming, white-label platforms, partner-facing products, SaaS platforms, or configurable digital ecosystems.  
\- Experience designing for multilingual products or products used across multiple regions.  
\- Exposure to US market preferences, entertainment trends, user behavior, and digital product expectations.  
\- Background in high-volume platforms, partner-facing tools, admin or configuration interfaces, or complex product ecosystems.  
\- Experience working with distributed teams or products serving culturally diverse audiences.  
  
Ideal Candidate Profile  
\- Able to create systems that provide partner brand flexibility without sacrificing product quality or consistency.  
\- Skilled at making iGaming visuals exciting, premium, and trustworthy without excessive visual noise.  
\- Capable of both strategic direction-setting and hands-on refinement of components, banners, or flows.  
\- Effective leader of senior designers and developer of junior talent, maintaining unified creative standards.  
\- Invested in the end-to-end process of building and shipping product work, not just visual design in isolation.