# Performance Media Buyer (Mid-Level)

**Company:** [ArabyBrand](http://jobs.workable.com/companies/gRg456y1UWEP3wqTAmrcg3.md)
**Location:** cairo, Egypt
**Workplace:** hybrid
**Employment type:** Full-time
**Department:** Performance Marketing & Media Buying

[Apply for this job](http://jobs.workable.com/view/0c817dd7-469e-4bad-a9fe-040e5d1690d1)

## Description

Are you a results-driven marketer passionate about performance and growth?

ArabyBrand is seeking a Performance Media Buyer to join our dynamic team.

In this role, you will develop, implement, and optimize multi-channel performance marketing campaigns that drive traffic, engagement, and conversions for our diverse portfolio of clients.

**The Big Picture**

ArabyBrand is a leading digital marketing agency in the MENA region, specializing in performance marketing tailored to each client's unique needs.

Our goal is to become a top agency in the EMEA region while maintaining an exceptional workplace.

**Responsibilities**

-   Develop and execute comprehensive performance marketing strategies across multiple channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, and other digital platforms.
-   Continuously monitor, analyze, and optimize campaigns to ensure maximum ROI and achieve KPIs such as CPA, CPC, ROAS, and LTV.
-   Conduct thorough market research to identify target audiences and evaluate competitor performance.
-   Utilize digital analytics and data to perform A/B testing, optimize landing pages, and refine audience targeting strategies.
-   Collaborate closely with cross-functional teams, including Creative, Content, and Analytics, to ensure cohesive and impactful marketing strategies.
-   Stay up-to-date with the latest trends and best practices in digital marketing and growth hacking.
-   Develop detailed performance reports and provide actionable insights to clients and internal stakeholders.
-   Manage budgets effectively, ensuring optimal allocation of resources to maximize campaign performance.

## Requirements

-   Bachelor’s degree in Marketing, Business, or a related field.
-   Experience in a digital marketing agency is preferred.
-   2+ years of proven experience in managing and optimizing successful multi-channel digital marketing campaigns.
-   Expertise in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
-   Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
-   Experience with A/B testing and conversion rate optimization.
-   Excellent communication and presentation skills, capable of articulating complex strategies to clients and stakeholders.
-   A growth mindset with a passion for learning and staying ahead of industry trends.
-   Ability to thrive in a fast-paced, agile environment and adapt to changing priorities.

## Benefits

**Why Join ArabyBrand?**

-   Exciting bonus opportunities and incentives!
-   Comprehensive social & health insurance coverage.
-   Growth Opportunities: Be part of a team that values personal and professional development, with continuous learning and career advancement opportunities.
-   Innovative Environment: Work in a dynamic, agile setting where creativity and innovation are encouraged.
-   Impactful Work: Play a crucial role in driving the growth and success of our clients' businesses.
-   Collaborative Culture: Join a passionate team dedicated to excellence and teamwork.
-   Flexible Work Arrangements: Enjoy flexible working options, including remote work, to support a healthy work-life balance.