# Video Editor and Producer (AI & Performance Ads) Remote in USA

**Company:** [PetLabCo.](https://jobs.workable.com/companies/h1Ta3vmCxDZCKi8q4Z2Cyy.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](https://jobs.workable.com/view/0d64c787-bd71-455e-b697-ebf2dce8f933)

## Description

**Job Title: Video Editor and Producer (AI & Performance Ads)** 

**Salary: 220,000 - 260,000 (Salary and Bonus)**

**Location: Dubai, UAE** 

**About the Role** 

PetLab Co. is a leader in the DTC pet supplement market, with 9-figure revenue. We're profitable and growing fast around the world. 

In performance marketing, a Video Editor does more than make things look good. Every cut, hook and caption you make exists to stop the scroll, hold attention and drive a purchase. You'll be judged on how your ads perform, not on how cinematic they are. 

This is an editing-led role for someone with a proven track record of AI-powered performance ads. You'll produce high volumes of ads for Meta, TikTok and YouTube that are built to convert. You'll mix UGC, creator footage, stock, and AI-generated video, avatars and voiceovers. 

You'll work closely with our Creative Strategists, Paid Media, Video Producers, Organic Social and Influencer teams. This isn't a cut-to-brief role. You'll bring your own ideas, write scripts and hooks, and help shape the creative strategy behind ads that scale customer acquisition and revenue. 

**Who Will You Report Into?** 

Hi, I'm Michael, Head of Innovation. We're looking for an experienced, fast editor who's obsessed with direct response and has already built a career on AI-powered ads. 

You'll be a core part of our in-house creative engine, working day to day with industry-leading creative strategists. You'll see exactly how your ads perform, and you'll have a direct impact on how we acquire customers. 

If you've made hundreds of AI ads that convert and want to do your best work at a 9-figure DTC brand, let's talk. 

**What You'll be Responsible For:** 

1\. Performance Video Editing – You'll spend most of your week in the timeline, turning briefs and raw footage into ads that convert. This will include: 

-   Editing short-form video ads for Meta, TikTok and YouTube from briefs supplied by our Creative Strategists 

-   Writing hooks for the first 3 seconds, keeping the pacing tight, and making sure something visual changes every 2–3 seconds to hold attention 

-   Adding captions, text overlays, sound design, music and clear calls-to-action that suit each platform 

-   Cutting UGC, creator, influencer, studio and stock footage into native-feeling ads 

-   Exporting in 9:16, 4:5, 1:1 and 16:9, with files named and organized so media buyers can launch right away 

-   Testing new AI tools to give you that extra edge! 

The goal: ads that stop the scroll and drive purchases. 

2\. Creative Strategy & Scripting – You won't just execute briefs. You'll help come up with the ideas behind them. This will include: 

-   Writing direct-response scripts, hooks and CTAs for UGC, creator, AI-avatar and product ads 

-   Pitching new concepts and angles based on performance data, customer pain points and trending formats 

-   Working with our Creative Strategists to turn insights into briefs, storyboards and shot lists 

-   Adapting winning scripts into new angles, personas and hook variations for testing 

-   Bringing an editor's eye to strategy: spotting what will hold attention before it's made 

The goal: ideas and scripts that are built to convert from the first frame. 

3\. AI Video Production – AI is already part of how we make ads, and it should be part of how you work every day. This will include: 

-   Generating AI video, AI avatars/spokespeople, product B-roll and lifestyle scenes with tools such as Veo, Kling, Runway, Higgsfield, HeyGen and Arcads 

-   Creating AI voiceovers and localized versions with tools such as ElevenLabs 

-   Fixing AI outputs so they hold up as real ads: character consistency, product accuracy and overall realism 

-   Using AI to speed up editing, such as auto-captions, transcript-based editing, upscaling and cleanup 

-   Building repeatable AI workflows and templates, and sharing what works with the team 

The goal: more high-quality ads, made faster, at lower cost. 

4\. Iteration & Testing – You'll help our strategists find winning ads and scale them through fast variations. This will include: 

-   Producing many versions of winning ads with new hooks, intros, avatars, lengths and messaging 

-   Building versions that change one variable at a time for structured A/B tests (for example, Hook A vs Hook B) 

-   Reviewing performance data (Hook Rate, Hold Rate, CTR, CPA, ROAS) and drop-off points with the team, then re-editing to fix weak spots 

-   Studying competitor and trending ads so PetLab's creative stays native to each platform 

The goal: keep improving creative performance by testing at volume. 

**What Your Day-to-Day Will Look Like:** 

-   60% Editing & AI production: performance video editing and AI video generation 

-   25% Creative & scripting: ideation, scriptwriting and briefing with strategists 

-   15% Iteration & analysis: building test variations and reviewing performance data

## Requirements

We're looking for someone with deep editing craft, a direct-response mindset and a proven track record with AI ads. 

You must have: 

-   4+ years of video editing experience, including at least 2 years focused on paid social ads for DTC or eCommerce brands 

-   Proven experience creating AI-powered ads and creative. Your portfolio must include AI-generated ads you made, with the tools you used and your role in each 

-   Hundreds, ideally thousands, of paid social ads produced across your career, with measurable results (e.g. ROAS, CPA, scaled spend) 

-   Strong written and spoken English, with the confidence to present ideas, take feedback and work with a global team 

-   AI video tools as part of your daily workflow, not something you're still learning (e.g. Veo, Kling, Runway, Higgsfield, HeyGen, Arcads, ElevenLabs) 

-   Expert skills in Premiere Pro and/or CapCut; After Effects, DaVinci Resolve or motion graphics are a plus 

-   A strong grasp of what makes an ad convert: hooks, pacing, retention, offers and CTAs, and the ability to write a direct-response script, not just cut one 

-   Working knowledge of performance metrics (Hook Rate, Hold Rate, CTR, CPA, ROAS) and how editing choices affect them 

-   The speed and organization to deliver a high volume of ads each week without the quality dropping 

-   Experience in fast-moving, feedback-heavy creative teams at a high-growth brand or performance agency 
-   Bonus points if you love animals. Experience with pet or health and wellness brands is a real plus. 

Please note: we won't move forward with portfolios made up only of general editing, YouTube, cinematic, corporate or wedding work. This role is for editors who specialise in performance advertising.

## Benefits

-   28 days annual leave excluding public holidays 

-   Company Bonus 

-   Private Medical Insurance 

-   Visa sponsorship