# Google Ads Manager - Paid Search Specialist

**Company:** [Driven Properties](http://jobs.workable.com/companies/w7HQD3Fprba7TYj69hkrJw.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/0d83a73e-54ac-4351-ad57-cdc0f77ab7f9)

## Description

### About Driven Properties

Founded in 2012, Driven Properties is an award-winning real estate market leader. We are more than a brokerage — we operate a full-service real estate ecosystem including Property Management, Mortgage Services, Relocation, and Interior Design.

**Our Marketing Culture:** We reject vanity metrics. We combine strong brand reach with capital-efficient performance marketing, measuring success down to the **SQL (Sales Qualified Lead)** and **Closed Deal** revenue in our CRM.

### The Mission

Own the bottom of the funnel. Your primary directive is to capture high-intent demand via **Google Search** to drive a qualified pipeline (SQLs). You will be the guardian of our keyword strategy, ensuring we never waste budget on low-intent queries while maximizing coverage of our property inventory.

### The 80%: Paid Search Mastery (What You Will Own)

•    **Dynamic Search Ads (DSA) & Feeds:** Manage the strategy for DSA to capture long-tail traffic across thousands of property listings. Be an expert in using Page Feeds to control precisely which URLs Google indexes, ensuring we only spend on high-availability inventory.

•    **Ad Customizers & Parameters:** Implement dynamic ad customizers to inject real-time data into ad copy (e.g., “Starting from \[Price\]”, “Only \[X\] Units Left”, countdowns to project launches) to increase CTR and urgency.

•    **Advanced Account Architecture:** Build and maintain a granular structure (STAGs or intent-based groupings) that isolates high-value keywords. You understand that “Luxury Apartments” and “Cheap Rent” require fundamentally different funnel flows.

•    **Ruthless Query Mining:** Execute daily/weekly Search Query Reports (SQRs). Aggressively build negative keyword lists to block irrelevant traffic and competitor terms where unit economics don’t make sense.

•    **Bidding & Auction Logic:** Manage tCPA and tROAS strategies specifically for Search. You know how to manipulate bid adjustments for audiences, devices, and locations to win the right auctions, not just the cheapest ones.

•    **Ad Copy & RSA Optimization:** Write and test Responsive Search Ads (RSAs) systematically. Utilize asset pinning where data supports it to maximize Quality Score.

•    **Quality Score Engineering:** Obsess over Ad Relevance, Expected CTR, and Landing Page Experience to lower our actual CPCs.

### The 20%: Supporting Channels & Tech

•    **PMax Containment:** Run Performance Max carefully to supplement Search, ensuring it does not cannibalize high-value exact match keywords (Brand Exclusions).

•    **Retargeting:** Manage Display and YouTube strictly for remarketing to non-converting Search clicks (RLSA).

•    **Landing Page CRO:** Collaborate on landing pages to ensure message match between the search query, the ad copy, and the H1 tag.

### Data, Tracking & Integrations

You must be comfortable working ‘under the hood’ of the marketing stack.

•    **Business Data & Feeds:** Manage the “Business Data” section of Google Ads to keep ad customizers and location groups up to date.

•    **Offline Conversion Import (OCI):** Feed CRM data (SQLs, Deals) back into Google Ads to train Smart Bidding on revenue, not clicks.

•    **Tagging:** Manage GA4 events and GTM (server-side, where needed).

•    **Call Tracking:** Implement Dynamic Number Insertion (DNI) to attribute phone calls to specific keywords.

### 90-Day Outcomes

1.     **Search Efficiency:** Reduce Search CPL by 20% by cutting wasted spend on broad match bleed and irrelevant queries.

2.     **Inventory Coverage:** Launch a Page Feed-based DSA campaign that successfully generates SQLs for specific off-plan projects that do not have dedicated keywords.

3.     **Quality Score:** Audit the top 20% of spend keywords and implement a plan to raise Quality Scores to >7/10 average.

4.     **Market Dominance:** Achieve >75% Absolute Top Impression Share on our core “high intent” brand and project keywords.

5.     **Feedback Loop:** Successfully implement Offline Conversion Imports for Search campaigns to optimize toward “Qualified Leads.”

## Requirements

### Must-Have Experience

•    **4–7 years specialized in Google Search.** You are a Search specialist, not a generalist “digital marketer.”

•    **Dynamic Ads Expertise:** Proven experience setting up DSAs with Page Feeds and using {param} customizers in ad copy.

•    **Complex Account Structures:** Experience managing accounts with 100+ ad groups and thousands of keywords.

•    **Keyword Match Type Strategy:** Deep understanding of how Broad Match, Phrase, and Exact match types interact with Smart Bidding in the modern era.

•    **Conversion Tracking & Attribution:** Hands-on experience with GA4, GTM, Offline Conversion Import, and call tracking.

•    **Excel/Editor Fluency:** You live in Google Ads Editor and Excel (Pivot tables, VLOOKUPs) to bulk edit campaigns.

•    **Remote-work discipline:** You are self-directed, write clearly, document your thinking, and don’t need someone behind you to ship work.

### Nice to Have

•    **Scripts:** Experience using Google Ads Scripts to automate harmful keyword conflicts or broken-link checking.

•    **Real estate vertical depth:** Understanding the difference between “off-plan” investment intent and “secondary market” end-user intent — and the very different SQL definitions each requires.

•    **Bilingual (English + Arabic):** Ability to write and QA RSAs in both languages and read Arabic SQRs without a translator.

•    **Server-side GTM:** Hands-on with sGTM containers and conversion stitching.

## Benefits

### Hiring Process

1.     **30-minute Screen:** Fit and background check.

2.     **Technical Deep Dive:** Bring an anonymized Search Query Report analysis and a restructuring plan you’ve executed previously.

3.     **Live Build Exercise:** Draft a campaign structure for a new project launch, including how you would use Dynamic Ad Customizers for the launch countdown.

4.     **References.**