# Sales and Marketing Manager

**Company:** [Universal Business Team](http://jobs.workable.com/companies/ih5MaFDNwGxPQpt2dJaQLd.md)
**Location:** Kimbolton, United Kingdom
**Workplace:** on site
**Employment type:** Full-time
**Department:** KW

[Apply for this job](http://jobs.workable.com/view/0e546a74-de38-41be-90af-b730fa60cdb9)

## Description

Our client, a leading packaging solutions provider based in **Kimbolton, Cambridgeshire**, is seeking an experienced **Sales & Marketing Manager** to lead and align both their sales and marketing functions. This is a pivotal leadership role responsible for driving revenue and margin growth, strengthening market presence, and ensuring a cohesive, insight-led commercial strategy across the business.

The successful candidate will oversee the full sales operation, alongside developing and executing the company’s marketing strategy. This role offers a unique opportunity to shape the commercial direction of the business at an exciting stage of growth.  

**Key responsibilities**

**Sales Leadership & Strategy**

-   Lead, manage, and develop the entire sales function, including Field Sales, Internal Account Management, and Business Development teams
-   Set and deliver sales targets, forecasts, and budgets aligned with overall business objectives
-   Report sales KPIs, optimisations, insights, and performance metrics to the leadership team
-   Develop and implement a clear sales strategy to drive new business acquisition and account growth
-   Monitor sales performance metrics and provide regular reporting, insights, and improvement plans to the leadership team
-   Coach and mentor the sales team to improve performance, capability, and engagement
-   Identify new market opportunities, sectors, and routes to market
-   Work closely with key customers to strengthen relationships and maximise long-term value
-   Ensure effective pipeline management and CRM utilisation across all sales teams

**Marketing Strategy & Execution**

-   Develop and execute a results-orientated multi-channel marketing strategy aligned with business goals
-   Report marketing KPIs, optimisations, insights, and performance metrics to the leadership team
-   Collaborate with key stakeholders across the business to develop new propositions and enhance existing ones
-   Lead a new website implementation project
-   Drive new product launches
-   Shape the company brand narrative and ensure consistent messaging, with a focus on sustainability, innovation, and customer care
-   Digital & Campaign Management
-   Website & SEO: Maintain and update website, lead SEO & AdWords strategies, and analyse performance metrics
-   Social media & email marketing: Build and manage targeted campaigns end-to-end and analyse performance
-   Content creation: Plan and produce high-quality written content across platforms
-   Regularly test and optimise campaigns to reduce CPC and CPL, and improve ROI

**Sales & Marketing Alignment**

-   Ensure strong alignment between sales and marketing to maximise lead generation and conversion
-   Develop lead generation strategies that support the sales pipeline
-   Implement processes for lead tracking, nurturing, and conversion through CRM
-   Conduct market, customer, and competitor research to identify trends and opportunities

**Systems & Reporting**

-   CRM management and optimisation across both sales and marketing functions
-   Develop dashboards and reporting frameworks to track performance across all commercial activities
-   Manage external agencies and third-party suppliers effectively and within budget

## Requirements

-   Proven experience in a senior sales and/or marketing leadership role
-   Strong track record of managing and developing high-performing sales teams
-   Experience in both strategic planning and hands-on execution across sales and marketing
-   Strong understanding of digital marketing channels (SEO, PPC, social, email)
-   Proven success in B2B product sales and marketing environments
-   Commercially driven with strong analytical and data interpretation skills
-   Excellent leadership, communication, and stakeholder management skills
-   Experience with CRM systems (HubSpot or similar) and sales/marketing tools
-   Highly organised with strong project management capability
-   Able to work effectively independently and as part of a leadership team
-   Experience in packaging or related industries is desirable but not essential
-   Strong IT proficiency, including Microsoft Office and commercial systems

## Benefits

-   Salary of between £60,000 and £65,000 DOE (OTE £80,000)
-   25 days holiday + bank holidays
-   Employee assistance programme
-   Full time, permanent
-   Monday to Friday, 8.30am to 5pm (please note that this is an onsite position)