# English SEO Content Lead

**Company:** [Nawy Real Estate](https://jobs.workable.com/companies/b88YiLMpZ789kL6vgFZdeZ.md)
**Location:** cairo, Egypt
**Workplace:** on site
**Department:** Marketing

[Apply for this job](https://jobs.workable.com/view/0fb657ab-474f-460d-9edd-1dd76ecf6452)

## Description

### SEO Content Strategy & Planning

-   Develop and execute the English SEO content strategy in alignment with overall SEO and business objectives.
-   Identify content opportunities based on keyword research, search demand, competitor analysis, SERP trends, and business priorities across traditional search and AI-powered search experiences.
-   Identify opportunities related to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
-   Own the planning and delivery of the English SEO content calendar, ensuring priorities are aligned with business and SEO goals.
-   Assign topics and content briefs based on team capacity, expertise, priorities, and expected SEO impact.

### SEO Content Quality & Optimization

-   Establish and maintain SEO content guidelines and standards for English-language content.
-   Ensure content follows SEO best practices across:

-   Search intent and topical relevance
-   Keyword targeting and semantic relevance
-   Internal linking
-   E-E-A-T
-   On-page SEO
-   Content structure and FAQs
-   Metadata
-   Entity optimization
-   AI-search visibility

-   Conduct regular content audits to identify opportunities for updating, consolidating, improving, or removing content.
-   Maintain consistency across English content in terms of tone of voice, terminology, formatting, accuracy, and SEO standards.

### AI Integration & Content Innovation

-   Integrate AI tools and workflows into the English SEO content production process to improve research, ideation, optimization, efficiency, and content scalability.
-   Develop and maintain AI prompting frameworks, templates, and workflows for different content types and SEO use cases.
-   Regularly audit AI-assisted content to identify issues such as factual inaccuracies, hallucinations, generic or repetitive writing, keyword stuffing, lack of originality, poor search-intent alignment, and potential quality issues.

### Performance & Analytics

-   Monitor the performance of English SEO content using tools such as Google Search Console, GA4, Ahrefs, and AI visibility platforms.
-   Analyze organic clicks, impressions, rankings, CTR, organic traffic, conversions, and content engagement.
-   Identify content performance trends and translate insights into actionable optimization opportunities.
-   Measure the impact of content updates and SEO initiatives and continuously refine the content strategy based on performance data.
-   Prepare regular English SEO content performance reports, highlighting key results, insights, opportunities, and areas for improvement.

### Team Leadership & Collaboration

-   Lead and mentor the English SEO content team, ensuring clear priorities, workflows, and performance expectations.
-   Support the development of writers through coaching, training, feedback, and knowledge sharing.
-   Collaborate with the Senior Writer and Editor to maintain content quality, productivity, consistency, and editorial standards.
-   Promote continuous learning and adoption of evolving SEO, content, and AI best practices across the team.

-   Collaborate with Technical SEO, Product, Inventory, and other relevant teams to align content priorities and ensure effective execution.

## Requirements

-   4+ years of experience in SEO content, digital content, or editorial roles, with strong experience in English-language SEO. 
-   Proven experience in leading, mentoring, and developing content teams. 
-   Strong understanding of AI-assisted content workflows and emerging AI search experiences, including AEO/GEO.
-   Strong analytical and problem-solving skills.
-   Experience using SEO and analytics tools such as Google Search Console, GA4, Ahrefs, Semrush, or similar platforms.
-   Experience in the real estate industry is a strong plus, particularly experience creating SEO content for real estate platforms, property marketplaces, developers, or related businesses.