# Creative Strategist for a US DTC Brand (Remote)

**Company:** [Paired](https://jobs.workable.com/companies/hHECN9Czz3ESR6npitHku6.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Recruiting Team

[Apply for this job](https://jobs.workable.com/view/11ccb307-130e-46c6-a9b9-31a35821df6d)

## Description

**About the role**

You decide what ads get made. You study what is working in the ad account, work out why, and turn that into the next round of concepts. This is a performance role, not a brand role. The measure is whether the ads you brief go on to win.

**What you will do**

-   Review ad performance weekly and identify which hooks, angles and formats are working
-   Write briefs and scripts for video and static ads, including UGC and founder-style content
-   Research competitors, customer reviews and comments for angles worth testing
-   Direct editors, designers and creators so the output matches the brief
-   Keep a test log so the team knows what has been tried and what won

## Requirements

-   2+ years in creative strategy or performance creative for DTC ecommerce brands
-   You can read ad account data and explain why something worked
-   Strong written English and a feel for direct response writing
-   Able to produce concepts at volume without quality dropping
-   Comfortable giving clear feedback to editors and designers

## Benefits

-   Experience with Meta, TikTok and YouTube ads
-   Familiarity with Motion, Atria, Foreplay or similar creative analysis tools
-   Background in copywriting or short-form video