# Digital Lead Generation Manager

**Company:** [MaxAccelerate](http://jobs.workable.com/companies/mxuqdg9aqP3gfTkvNZLY2z.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Contract
**Department:** www.kompetenza.com - Salesforce CRM

[Apply for this job](http://jobs.workable.com/view/1252347c-1f11-4718-881a-d44314fbf681)

## Description

**Location:** Remote / UAE / Portugal/UK - Option to relocate to Dubai post Probation Period  
**Company:** Kompetenza  
**Department:** Marketing & Sales  
**Reports To:** Sales Director

**About Kompetenza**

Kompetenza is a **Salesforce partner** specializing in **CRM solutions, FlexTeam Pods, and digital transformation services**. We help businesses scale efficiently by leveraging **cutting-edge CRM, AI-driven lead generation, and marketing automation technologies**.

**Role Overview**

We are looking for a **Manager of Lead Generation** to **build and implement a digital infrastructure for acquiring new customers** in multiple territories. This role will focus on developing a **multi-channel lead generation strategy**, utilizing CRM (Salesforce), marketing automation, AI-powered lead gen tools (like Amplemarket or similar), LinkedIn marketing, Google AdWords, SEO, and digital campaigns.

This is an **exciting opportunity to build a lead generation engine from the ground up**, working with **advanced AI-driven solutions, digital marketing techniques, and sales automation**. The ideal candidate will have experience in the **technology sector, particularly in CRM or Salesforce ecosystems**, and will be **hands-on in designing and executing scalable lead acquisition strategies**.

**Key Responsibilities**

**1\. Lead Generation Strategy & Execution**

-   **Design and implement a scalable lead generation system** to acquire customers in multiple regions.
-   Develop and manage **multi-channel campaigns**, leveraging **SEO, paid advertising, LinkedIn, and AI-driven prospecting**.
-   Use **AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar)** to optimize prospecting and outreach.
-   Oversee **Google AdWords, PPC campaigns, and targeted paid advertising** strategies.

**2\. CRM & Marketing Automation Infrastructure**

-   Build and maintain a **lead management system within Salesforce CRM**, ensuring data is structured for **automation and conversion tracking**.
-   Implement and optimize **marketing automation platforms (HubSpot, Pardot, Marketo, or similar)** to automate email and drip campaigns.
-   Leverage **AI-driven tools for automated outreach, personalized email campaigns, and customer targeting**.

**3\. Digital Marketing & SEO Optimization**

-   Develop and execute **SEO strategies** to enhance online visibility and organic lead acquisition.
-   Optimize website landing pages and **content strategy** for lead conversion.
-   Manage and improve **LinkedIn marketing campaigns**, including outreach and sponsored ads.
-   Track **key lead generation KPIs**, ensuring performance optimization and ROI maximization.

**4\. Data-Driven Optimization & Analytics**

-   Implement **lead scoring and segmentation models** to identify high-converting prospects.
-   Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies.
-   Use **AI-powered analytics and automation** to continuously optimize lead generation efforts.

**5\. Collaboration & Leadership**

-   Work closely with the **sales team** to align lead generation strategies with revenue goals.
-   Coordinate with **content marketers and designers** to create compelling assets that drive engagement.
-   Lead the implementation of **ABM (Account-Based Marketing) strategies** to target high-value clients.

## Requirements

**key Requirements**

**Must-Have Skills & Experience**

✔ 3**\+ years of experience in lead generation, digital marketing, or demand generation.**  
✔ Proven experience in the **technology industry (CRM, Salesforce, SaaS, or similar)**.  
✔ Strong knowledge of **Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation**.  
✔ Hands-on experience in **Google AdWords, LinkedIn advertising, and SEO optimization**.  
✔ Expertise in **data-driven marketing, campaign performance tracking, and conversion optimization**.  
✔ Strong understanding of **B2B sales funnels and outbound/inbound lead generation**.

**Soft Skills & Personality Traits**

✔ **Strategic thinker** with a data-driven mindset.  
✔ **Proactive and hands-on** – able to build processes from scratch.  
✔ **Excellent project management and execution skills**.  
✔ **Strong communication and stakeholder management skills**.

## Benefits

**Why Join Kompetenza?**

✅ **Build a lead generation machine from the ground up** – an exciting opportunity to create a scalable system.  
✅ **Work with cutting-edge AI and automation tools** to optimize sales outreach.  
✅ **High earning potential** – competitive salary with performance-based commission.  
✅ **Remote work flexibility** with a global team.