# Head of Amazon Advertising

**Company:** [Activate Talent](http://jobs.workable.com/companies/kHFKsfd3NDgpPnY3GcwgQ2.md)
**Location:** Remote
**Workplace:** remote

[Apply for this job](http://jobs.workable.com/view/13cf5ada-a183-47b5-b48c-67ab295a1590)

## Description

**Job Title:** Head of Amazon Advertising  
**Job Type:** Full-time / Remote  
**Work Hours:** Flexible, with strong overlap with US time zones (Latin America preferred)

### **Job Overview**

We’re helping our client, **Formulation Factory**, a fast-growing DTC supplements brand, find a **Head of Amazon Advertising** to own and scale their largest revenue channel.

In this role, you will have end-to-end ownership of Amazon advertising strategy and execution—optimizing performance, profitability, and scale across Sponsored Ads, DSP, and advanced audience targeting. You’ll play a critical role in driving efficient growth toward **$25M+ ARR by EOY 2026**, while protecting margins and ensuring compliance in a regulated category.

### **Responsibilities**

-   Own Amazon PPC strategy and execution across all placements: Sponsored Products, Sponsored Brands, Sponsored Display, SBV, SDV, SPV, and emerging formats
-   Manage and optimize Amazon DSP campaigns, including retargeting, lookalike audiences, and cross-device strategies using AMC insights
-   Analyze performance metrics (ROAS, ACOS, TACoS, CTR, CVR, impression share, new-to-brand) and drive continuous testing and optimization
-   Leverage third-party tools (Scale Insights, Helium10, Hector, Xnurta, Perpetua, etc.) for keyword research, bid automation, competitive intelligence, and forecasting
-   Collaborate cross-functionally with creative, Shopify/CRM, ops, finance, and leadership to align Amazon strategy with broader demand and inventory goals
-   Ensure compliance with Amazon policies, FTC/FDA guidelines, and brand standards; build SOPs and scalable systems as spend grows
-   Manage and scale high monthly ad spend (targeting $500k+/month) with clear accountability for profitability and performance

## Requirements

### **Must-Have**

-   5+ years of hands-on Amazon advertising experience for high-volume DTC brands ($10M+ ARR preferred)
-   Deep expertise across all Amazon ad placements, Amazon DSP, and Amazon Marketing Cloud (AMC)
-   Proven experience managing **$500k+/month+** in Amazon ad spend with strong ROAS and margin control
-   Strong analytical skills: dashboards, performance analysis, A/B testing, and incrementality measurement
-   Experience using third-party Amazon tools such as Scale Insights, Helium10, Hector, Xnurta, Perpetua, or similar
-   Comfortable operating in fast-paced, competitive, and regulated environments with a bias toward action

## Benefits

-   Competitive salary + performance bonus tied to growth and profitability
-   Fully remote with flexible hours (US time zone overlap)
-   Full ownership of Amazon’s largest revenue channel with executive visibility
-   High-growth opportunity scaling a fast-growing DTC brand toward $25M+ ARR