# Marketing Growth Acquisition Specialist (Fintech)

**Company:** [BID Operations](http://jobs.workable.com/companies/vQqYQmieiAE2Pj9s1jXfBh.md)
**Location:** Kuala Lumpur, Malaysia
**Workplace:** hybrid
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/152a3ba6-6ff3-4a32-8c17-0f166eebd51e)

## Description

**About the company:  
**At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.  
  
**About the role :**  
We are looking for a results-driven **Marketing Growth** **Acquisition Specialist** to lead customer acquisition efforts through social media campaigns and promotional activities. This role is central to driving **First Time Deposits (FTDs)** and growing our social media footprint, working at the intersection of performance marketing, content, and community growth.

**Key Responsibility :**

-   Plan, execute, and optimize social media promotions and campaigns (organic and paid) to drive new customer acquisition and FTDs.

-   Develop and manage specific promotional campaigns, referral programs, and offers to attract and convert new traders/clients.
-   Track, analyze, and report on acquisition KPIs, including FTD volume, cost per acquisition (CPA), conversion rates, and social growth metrics.
-   Collaborate with content, design, and compliance teams to create promotion-ready assets (banners, videos, copy) that align with brand and regulatory guidelines.
-   Identify and test new acquisition channels, campaign formats, and promotional mechanics (contests, bonuses, referral incentives) to improve FTD performance.
-   Coordinate with internal stakeholders, affiliates, KOLs, and influencers where relevant to amplify promotional reach.
-   Monitor competitor promotions and industry trends to keep campaigns competitive and compliant.
-   Manage promotional budgets and ensure efficient allocation of spend across channels.

## Requirements

-   2+ years of experience in digital marketing, growth, or acquisition roles — experience in **Financial Services or Fintech** industries strongly preferred.
-   Proven track record of running social media promotions that drove measurable acquisition results (FTDs, sign-ups, leads).
-   Strong understanding of social media platforms, algorithms, and paid/organic growth tactics.
-   Analytical mindset — comfortable working with acquisition funnels, tracking tools, and performance dashboards.
-   Excellent copywriting and campaign ideation skills for social-first audiences.
-   Ability to work cross-functionally with design, compliance, and sales teams.
-   Self-starter, comfortable working in a fast-paced, target-driven environment.

## Benefits

-   Rewarding career development with regional exposure.
-   Continuous team-building activities.
-   Festive seasons and monthly birthday celebrations.
-   Medical, dental, optical, and gym benefits, along with various types of leave.
-   Young, vibrant, and open work culture.