# Senior Creative Strategist (eCommerce)

**Company:** [Right Hook Digital](https://jobs.workable.com/companies/3rkUborGDQNu7bKxSDMVsT.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Creative

[Apply for this job](https://jobs.workable.com/view/154d5881-15f8-44b8-95c9-2e03cad5a891)

## Description

**Location**: Remote (within US/CA time zone, ideally EST)

**Salary**: USD $75,000-$85,000 per annum, depending on experience

**The Role**

We're looking for an experienced **Senior Creative Strategist** who knows how to turn customer insights, performance data and direct-response principles into creative that drives growth for eCommerce brands.

You'll own the ad creative across a portfolio of eCommerce brands in the USA and Canada, developing concepts, angles, messaging, creative briefs and testing strategies that drive measurable commercial results.

You'll be part of a high-performing cross-functional Squad, working alongside a Growth Strategist, Media Buyer, Visual Designer, Campaign Coordinator and Copywriter. Together, you'll work towards a shared goal: driving growth for our eCommerce clients.

This role is not for someone still learning the fundamentals of performance creative.

### **Your day to day**

Own the ad creative across a portfolio of eCommerce brands, developing creative strategy and testing roadmaps aligned with client growth objectives.

-   **Analyse creative performance** to identify winning concepts, diagnose underperformance and turn insights into actionable testing and iteration opportunities.
-   **Develop performance-driven creative concepts**, including angles, hooks, messaging frameworks, scripts and detailed creative briefs across UGC, video, static and carousel formats.
-   **Apply customer psychology and direct-response principles** to develop creative that addresses customer motivations, objections, awareness levels and purchase barriers.
-   **Collaborate with Growth Strategists and Media Buyers** to align creative strategy with commercial objectives, campaign performance and testing priorities.
-   **Maintain a high standard of creative quality**, reviewing assets and providing clear, actionable feedback that improves both strategic alignment and execution.
-   **Guide and coach Visual Designers**, helping develop their creative judgment, execution and understanding of performance-driven creative.
-   **Work directly with clients**, contributing to strategy calls, content planning, shoot guidance and recommendations that help brands produce stronger creative assets.
-   **Contribute to our creative frameworks and processes**, identifying opportunities to improve how we ideate, brief, test and learn from creative.

## Requirements

### What you bring

-   **4+ years of experience** in performance creative strategy, including substantial hands-on experience with DTC/eCommerce brands.
-   **Strong experience developing and testing Meta (Facebook & Instagram) paid social creative**, with a proven understanding of what drives performance on the platform.
-   **A proven track record of developing direct-response creative** that contributes to measurable performance improvements, with the ability to interpret results and turn insights into smarter creative testing and iteration strategies.
-   **Deep understanding of direct-response marketing**, including customer psychology and conversion-focused messaging.
-   **Confidence working directly with clients and cross-functional teams**, communicating strategic recommendations and constructively challenging thinking when needed.

**Bonus if you have experience:**

-   Working in a performance marketing or growth agency.
-   Developing performance creative for other paid social platforms, including TikTok, YouTube and Pinterest.
-   Coaching or mentoring designers, video editors or other creative team members.
-   Contributing to creative frameworks, playbooks or process improvements.

## Benefits

### Why Right Hook?

💸 **Competitive salary:** USD $75,000-$85,000 annually, depending on experience.

🌍 **Remote-first:** Work with a global team spanning the USA, Canada, Australia, New Zealand, Bali, and the Philippines.

🚀 **Real ownership:** Take the lead on creative strategy for ambitious eCommerce brands and have a direct impact on their growth.

🥊 **A high-performance creative environment:** Work alongside experienced Growth Strategists, Media Buyers and Visual Designers who care about producing creative that drives results, not just shipping content.

💡 **Mentorship & growth:** Work directly with our Head of Creative Strategy and Creative Production Specialist, with opportunities for mentorship, professional development and contributing to the evolution of our Creative function.