# Direct Response VSL Editor

**Company:** [Petra Brands](http://jobs.workable.com/companies/9sS4wRjWpXLt9Rq2oqZEwf.md)
**Location:** Manila, Philippines
**Workplace:** on site

[Apply for this job](http://jobs.workable.com/view/187dd24b-602e-4307-ade4-e6f8a3daf674)

## Description

**Company:** Petra Brands

**Website:** [petrabrands.com](https://petrabrands.com)

**Location:** Remote (Global)

**Role Type:** Freelance, Contract, or Full-Time

**Role Summary**

Petra Brands is seeking a high-caliber **Direct Response VSL Editor** specialized in crafting video sales letters that convert. We aren't looking for someone to simply "assemble footage"; we need a visual storyteller who understands the mechanics of persuasion, retention, and consumer psychology.

The ideal candidate knows that a VSL is a high-stakes sales asset. You will be responsible for transforming scripts, raw footage, product demos, and testimonials into polished, high-retention videos that drive measurable action. You should have a proven track record of editing long-form sales funnels, advertorial-style videos, or high-converting video ads where every second is engineered to earn the viewer's attention.

### **Core Responsibilities**

-   **End-to-End VSL Production:** Edit compelling VSLs and video sales assets using scripts, voiceovers, UGC, stock footage, and AI-generated visuals.
-   **Engineered Engagement:** Apply visual pattern interrupts, emotional tension, and strategic pacing to maintain high retention rates throughout the sales journey.
-   **Conversion Focus:** Integrate visual proof, product demonstrations, and dynamic captioning to reinforce the sales message and build credibility.
-   **Iterative Optimization:** Create multiple versions of hooks, intros, and CTAs for A/B testing; adapt edits based on performance data and media buyer feedback.
-   **Collateral Asset Creation:** Produce VSL cutdowns, landing page videos, and testimonial compilations to support the broader performance marketing funnel.

### **Candidate Requirements**

### **Must-Haves:**

-   **Direct Response Expertise:** Proven experience editing long-form VSLs or performance-driven video funnels. You understand the flow of a sales message (Hook → Agitation → Solution → Proof → Offer → CTA).
-   **Exceptional Editorial Judgment:** The ability to explain _why_ a certain cut, b-roll selection, or music choice was made to drive a specific emotional or behavioral response.
-   **Retention Mastery:** Sophisticated skills in pacing and visual variety to ensure viewers don't "drop off" during long-form content.
-   **Portfolio of Proof:** A robust portfolio featuring actual VSLs or sales videos (please include context on the brand, funnel type, and performance results where possible).

### **Strongly Preferred:**

-   Background in health, wellness, beauty, pet care, or lifestyle categories.
-   Strong skills in motion graphics, dynamic subtitling, and AI-assisted editing tools.
-   You are motivated by results and comfortable working within a base + performance bonus compensation structure.