# Digital Marketing Specialist

**Company:** [Alkaffary Group](http://jobs.workable.com/companies/fWdW1TAPYsJ8qryKNT4AfF.md)
**Location:** Riyadh, Saudi Arabia
**Workplace:** on site
**Employment type:** Full-time

[Apply for this job](http://jobs.workable.com/view/19c2c52e-5017-4ea2-9b53-e20c76aef0ca)

## Description

We are hiring a **Digital Marketing Specialist** for a **full-time, on-site position**. The role involves managing and optimizing digital marketing activities, including web analytics and online campaigns, with a strong focus on improving performance and reducing CPA (Cost Per Acquisition). Collaboration with the content team and regular follow-ups to ensure seamless campaign execution are key aspects of this role.

Our company is rapidly expanding its digital presence, offering an exciting opportunity to contribute to a fast-growing e-commerce and retail ecosystem.

Key Responsibilities:

-   Develop and manage digital marketing campaigns to increase ROI.
-   Optimize campaign performance to reduce CPA.
-   Collaborate with the content team to ensure cohesive marketing strategies.
-   Analyze web analytics and use insights to refine strategies.
-   Create and maintain a content calendar and ensure timely execution.
-   Stay updated with digital marketing trends and implement best practices.
-   Coordinate with the customer service team to address comments and feedback.
-   Prepare performance reports and provide recommendations for improvement.

## Requirements

Proven expertise in **web analytics** and **online marketing**.

Hands-on experience with **e-commerce platforms** such as **Shopify**, **Zid**, or **Salla**, preferably within a **retail environment**.

Strong familiarity with **digital marketing trends**, tools, and performance tracking.

Prior experience in the **e-commerce or retail sector within Saudi Arabia** is a plus.

Demonstrated ability to manage **funded campaigns** with a focus on increasing **ROI and conversion rates**.