# Performance Marketing Specialist / Media Buyer - Dubai Real Estate (Remote)

**Company:** [MIRA CONSTRUCTION L.L.C](http://jobs.workable.com/companies/pCv1bqG1RvT9o9W1N4rHp9.md)
**Location:** Remote
**Workplace:** remote

[Apply for this job](http://jobs.workable.com/view/1a82ddee-f65b-426f-a7a5-0bf972ae12b0)

## Description

We are seeking an experienced **Performance Marketing Specialist / Media Buyer** with a proven track record in **Dubai real estate**, particularly in **off-plan property lead generation**. The ideal candidate has hands-on experience managing high-performing paid media campaigns that generate qualified investor and buyer leads from international markets.

This is a **remote freelance position** requiring a data-driven professional who can independently plan, execute, optimize, and scale paid advertising campaigns while working closely with sales and creative teams.

### Key Responsibilities

-   Plan, launch, manage, and optimize lead generation campaigns across **Meta Ads, Google Ads, YouTube, Snapchat**, and other paid advertising platforms.
-   Generate high-quality buyer and investor leads for Dubai off-plan real estate projects.
-   Execute campaigns targeting international markets including the **UK, GCC, Europe, India, Pakistan, China, Russia/CIS, and Africa**.
-   Manage campaigns for overseas property roadshows, investor events, exhibitions, and sales launches.
-   Monitor and optimize campaign performance based on KPIs including **Cost Per Lead (CPL), Cost Per Qualified Lead (CPQL), Conversion Rate, Booking Rate, and Return on Ad Spend (ROAS)**.
-   Work closely with the sales team to evaluate lead quality and continuously improve campaign targeting and performance.
-   Coordinate with designers, copywriters, and developers to create high-converting ad creatives, landing pages, lead forms, and campaign assets.
-   Set up and manage tracking using Meta Pixel, Google Tag Manager, Google Analytics, conversion APIs, and other tracking tools.

## Requirements

-   **3–4+ years** of experience in Performance Marketing or Media Buying.
-   Proven experience managing paid advertising campaigns for **Dubai real estate agencies, developers, or off-plan property projects**.
-   Demonstrated success in generating qualified international real estate leads.
-   Strong expertise in:

1.  Meta Ads Manager
2.  Google Ads
3.  YouTube Ads
4.  Snapchat Ads

-   Solid understanding of audience targeting, campaign optimization, bidding strategies, retargeting, and conversion tracking.
-   Experience managing advertising budgets and improving lead quality while maintaining target CPL.
-   Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
-   Excellent communication skills in English.
-   Self-motivated, proactive, organized, and able to work independently in a remote environment.

## Benefits

-   Competitive salary
-   Fully remote work environment.
-   Opportunity for long-term collaboration and career growth.