# Social Media Manager

**Company:** [Weekday AI](null/companies/pxG9rDgnvZm2c86JUchT1j.md)
**Location:** Kolkata, India
**Workplace:** on site
**Employment type:** Full-time
**Department:** Weekday's Client via platform

[Apply for this job](null/view/1c82fb92-d032-4f06-aa55-91d0f1c6a5e4)

## Description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟰𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭-𝟰 𝗟𝗣𝗔)

Experience: 1+ yrs

Location: Kolkata, West Bengal, India, West Bengal, India

Job Type: Full-time

We are looking for a creative and results-driven **Social Media Manager** to manage and grow the social media presence of multiple consumer-facing brands. The role will focus on developing engaging content strategies, managing day-to-day social media execution, and ensuring brand consistency across digital platforms.

The ideal candidate understands consumer brands, has a strong eye for engaging content, stays current with social media trends, and can turn creative ideas into content that drives audience engagement and brand growth.

## Requirements

Key Responsibilities

-   Manage and grow social media presence across **Instagram and other relevant social platforms**.
-   Develop and maintain content calendars for multiple brands.
-   Plan and execute engaging social media content aligned with brand identity and marketing objectives.
-   Develop creative concepts, content ideas, captions, and copy for social media campaigns.
-   Stay updated on **social media trends, formats, memes, cultural moments, and emerging platform features**.
-   Coordinate with creative teams, designers, photographers, influencers, and other stakeholders for content execution.
-   Manage day-to-day publishing, scheduling, and content coordination across multiple accounts.
-   Support the planning and execution of social media campaigns, launches, and brand initiatives.
-   Ensure consistency in brand voice, visual direction, messaging, and overall digital presence.
-   Monitor audience engagement and social media performance to identify opportunities for improvement.
-   Track relevant social media metrics and contribute insights for improving content performance.
-   Manage multiple brands and competing content priorities while maintaining quality and timelines.
-   Proactively identify new content opportunities based on audience behaviour, trends, and platform developments.

What Makes You a Great Fit

-   **1–5 years of experience** in social media management, digital marketing, content, or a related role.
-   Agency experience, particularly managing **multiple brands simultaneously**, will be an advantage.
-   Experience working with **Fashion, Lifestyle, Food & Beverage, Hospitality, or similar consumer brands** is preferred.
-   Strong understanding of **Instagram and other major social media platforms**.
-   Good content planning, copywriting, creative ideation, and storytelling skills.
-   Strong understanding of consumer brands and digital audience behaviour.
-   Ability to develop and manage content calendars, campaigns, and daily social media execution.
-   Strong awareness of current social media trends, formats, creators, and emerging content styles.
-   Excellent communication, coordination, organisation, and time-management skills.
-   Strong attention to detail and a good visual and creative sense.
-   Ability to manage multiple projects, brands, deadlines, and stakeholders effectively.
-   Proactive, curious, and creative mindset with the ability to turn ideas into engaging digital content.