# CRO Lead (Hands-On) **Company:** [KittySpout](https://jobs.workable.com/companies/sHYrP1dtaWQ8WyRNn3nUSx.md) **Location:** Remote **Workplace:** remote **Employment type:** Full-time **Department:** CRO Lead [Apply for this job](https://jobs.workable.com/view/1e108ef7-1257-450d-919b-7f393d2276cf) ## Description KittySpout / DoggySpout is looking for a hands-on **CRO Lead** to join our team! You will own every conversion test across our site, landing pages, paid-acquisition funnels, on-site offers and post-purchase upsells. This is an all-in-one role: you set the strategy and you do the work – building the backlog, briefing and QA-ing tests, launching them and shipping the winners. We spend **$2,000,000+ per month on Meta**, so your tests reach significance fast. We are looking to hire someone with **3–4+ years** running CRO programs for Shopify DTC brands. The ideal candidate has deep hands-on Intelligems experience, has built and tested paid-acquisition funnels, and can show the data behind tests that lifted conversion rate, AOV or revenue per visitor. ### The mission of this role Own every conversion test on both of our brands (site, landing pages, funnels, on-site offers and post-purchase upsells) so each visitor is worth more every month. Success is a steady, well-run test program that lifts conversion rate, AOV and revenue per visitor across every page, funnel and offer. ### Who are we? KittySpout is a premium DTC brand selling stainless steel cat water fountains, filters and accessories. We sell across Shopify, Amazon and Chewy, and we're one of the fastest-growing brands in the pet space – $50M+ in annual revenue and scaling to $100M+. We recently launched DoggySpout, expanding into an entirely new vertical and customer base. We're a 100% remote, lean, senior team that moves fast, and every person here has a massive impact on the business. ### What is our culture like & who is a good fit? Culture-fit is our #1 factor when hiring! We have a genuine will-to-win. No work is beneath us if it moves us towards our goals. We use creativity to do more with less – and quickly. We use data to make decisions and live by four core values: - **Better Everyday** – keep a live test on each brand, write down the learning from every result, and improve the test plan, QA checklist and agency process after every round. - **Speed Is King** – move from idea to live test in days, call finished tests on time, ship winners the week they win, and flag a conversion drop the same day. - **Work Smart** – AI and automation first. Use Claude to turn Clarity recordings, reviews and surveys into test ideas and draft test briefs; automate reporting and drop alerts. - **Overdeliver** – catch a conversion problem before anyone asks, bring the cause and the fix, and reuse winning patterns across both brands without being told. **If you want a stress-free corporate 9–5 job, this isn't it.** If you want to challenge yourself and shape a fast-growing company, work directly with the founder, and play a big role in scaling it to $100M+... If you want to drive results with a group of passionate, smart, hardworking people, in an environment without politics or corporate chicanery, being hands-on and active – then you've come to the right place. ### Outcomes (what success looks like) 90-day targets for each outcome are agreed with you before your start date. - Conversion rate and revenue per visitor rise on both brands – measured weekly by brand (Intelligems, Shopify) - Paid-acquisition landing pages and funnels that convert – CVR and RPV per funnel (Intelligems, Northbeam) - Continuous improvement across the website – tests live every week; winners shipped - AOV and post-purchase upsell take rate rise – AOV (Shopify), upsell take rate (AfterSell) - No conversion drop goes unnoticed – drops caught and raised the same day ### Key Objectives - Own the CRO test plan and backlog for both brands, ranked by expected impact, so the biggest wins run first. - Build, test and launch paid-acquisition funnels, on-site offers and post-purchase upsells. - Brief, QA and launch tests every week – then call results honestly and ship the winners. - Drive measurable lifts in conversion rate, AOV and revenue per visitor. - Catch conversion drops the same day and bring the cause and the fix. - Manage our CRO agency and decide with the Head of Growth when work moves in-house. - Report CRO KPIs weekly and run the weekly CRO & Funnels meeting. ## Requirements - Fully remote, full-time - Fluent in English - CRO Experience: 3–4+ years running CRO programs for Shopify DTC brands is a must. - Proof of Results: A record of tests and funnels that lifted CVR, AOV or RPV – with the data to back it up. - Funnels: Experience building and testing paid-acquisition funnels and landing pages. - Tools: Deep hands-on Intelligems experience, plus AfterSell (or similar), Microsoft Clarity and Shopify analytics. You can set up and QA a test without help. - Briefing & Agencies: Experience briefing developers and designers, and managing a CRO agency. - Experiment Design: You write clear hypotheses, size tests properly and call results on an agreed significance rule. - Offer Sense: You know how bundles, discounts, subscriptions and upsells change conversion, AOV and margin. - No issue working overtime or on the weekends if needed. You are passionate about your work. - Excellent cultural fit as per our values above. - Excited to play a big role in scaling the company and work closely with the founder. - Bonus points: subscription or pet brand experience. ### Accountabilities What you own. Each one is checked green, yellow or red every week. - CRO test plan and backlog – Keep one ranked test plan per brand, scored on impact, confidence and effort, so the highest-impact tests are always briefed and run next. - Funnels – Run split tests on every paid-acquisition funnel each week, and build new funnels and landing pages that match our ad angles to lift conversion rate and RPV. - Build, QA and launch tests – Brief our web developer and designer, QA every variant (tracking, prices, discount codes, mobile and desktop) and launch tests on time, every week. - Results, winners and conversion monitoring – Call finished tests honestly, ship the winners, and catch any conversion drop the same day. - CRO agency – Manage our CRO agency's test list, targets and results, and decide with the Head of Growth when the work moves in-house. - CRO reporting and meetings – Report conversion rate, RPV, AOV, tests live and win rate weekly, and run the weekly CRO & Funnels meeting. ### How Our Hiring Works & How We Operate (1) Application + Screening (2) Test Project (3) Technical Interview (4) Culture Fit Interview ### Salary Expectation **USD $4,000 – $6,000+** per month (based on experience and expertise).