# Product Marketing Director

**Company:** [Sierra Select Distributors, Inc.](https://jobs.workable.com/companies/hiazec2U2P6rxw11MLswaj.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time

[Apply for this job](https://jobs.workable.com/view/2027dbab-12a4-4a83-ba05-dc8f6cd653f1)

## Description

Sierra Select is seeking an experienced and strategic Director of Product Marketing to lead product positioning, go-to-market strategy, marketing communications, and sales enablement across our portfolio of consumer technology, electronics, outdoor living, and related products.

The ideal candidate combines strong strategic thinking with hands-on marketing experience and understands how to translate product features and market trends into compelling value propositions for dealers, customers, and sales teams.

Responsibilities

\* Develop and lead product marketing strategies aligned with company and revenue objectives.

\* Own product positioning, messaging, value propositions, and competitive differentiation.

\* Develop go-to-market plans for new products, product launches, and portfolio updates.

\* Conduct market, customer, competitor, and industry research to identify opportunities.

\* Create product marketing materials, presentations, sales tools, product guides, and promotional content.

\* Partner with sales, product, procurement, operations, and leadership teams to support product growth.

\* Develop sales enablement resources to help dealer partners and sales teams effectively communicate product benefits.

\* Translate technical product information into clear and compelling customer-facing messaging.

\* Monitor market trends, competitor activity, pricing, and customer needs.

\* Manage product launches and coordinate marketing activities across relevant channels.

\* Support website, email, digital, dealer, and other marketing initiatives.

\* Track product marketing performance and provide insights and recommendations to leadership.

\* Manage external agencies, vendors, and creative partners when appropriate.

\* Establish consistent product messaging and brand standards across marketing materials.

\* Identify opportunities to improve product adoption, customer engagement, and sales performance.

## Requirements

\* 7+ years of experience in product marketing, brand marketing, go-to-market strategy, or a related field.

\* Bachelor’s degree in Marketing, Business, Communications, or a related discipline preferred.

\* Proven experience developing product positioning and go-to-market strategies.

\* Strong understanding of market research, competitive analysis, and customer segmentation.

\* Excellent written, verbal, and presentation skills.

\* Experience creating sales enablement and product marketing materials.

\* Strong project management and cross-functional collaboration skills.

\* Analytical mindset with the ability to use market and performance data to inform decisions.

\* Proficiency with Microsoft Office, Google Workspace, CRM, marketing, and analytics platforms.

\* Experience in consumer electronics, technology, appliances, outdoor living, distribution, or related industries is a plus.

\* Experience working with dealer, wholesale, or channel-partner networks is highly desirable.

## Benefits

-   Health Care Plan (Medical, Dental & Vision)
-   Retirement Plan (401k, IRA)
-   Paid Time Off (Vacation, Sick & Public Holidays)
-   Family Leave (Maternity, Paternity)
-   Training & Development
-   Work From Home