# Brand Manager - (Development)

**Company:** [Abou Ghaly Motors](http://jobs.workable.com/companies/1wSaURLLHGUMcutn8BNZ2A.md)
**Location:** Cairo, Egypt
**Workplace:** on site
**Employment type:** Full-time
**Department:** Development

[Apply for this job](http://jobs.workable.com/view/21e108f1-b036-4d5a-88f3-65d926c15678)

## Description

_**Role Responsibilities:**_

-   Develop and execute annual brand strategies and marketing plans aligned with business objectives, brand positioning, and commercial priorities.
-   Conduct market research, consumer analysis, and competitive benchmarking to identify trends, insights, and growth opportunities.
-   Translate consumer and market insights into impactful campaigns, product initiatives, and marketing programs that drive brand growth and market share.
-   Lead integrated marketing campaigns, brand activations, events, and experiential initiatives to strengthen brand awareness, engagement, and consideration.
-   Develop and manage strategic partnerships, sponsorships, and brand collaborations that enhance brand relevance and create value for consumers.
-   Drive brand visibility, customer acquisition, and engagement through innovative partnership and co-marketing opportunities.
-   Track and evaluate the effectiveness of campaigns, partnerships, and sponsorships, ensuring measurable return on investment and achievement of brand objectives.
-   Design and implement consumer feedback and brand health measurement programs to evaluate perception, satisfaction, and loyalty.
-   Identify customer pain points and opportunities to enhance the overall brand experience across all touchpoints.
-   Monitor key brand performance indicators, market trends, and consumer behavior to optimize marketing strategies and improve brand equity.
-   Drive digital marketing innovation by leveraging emerging technologies, platforms, and data-driven insights to strengthen brand performance and customer engagement.
-   Manage brand governance, ensuring consistency of messaging, visual identity, and customer experience across all communication channels.

## Requirements

-   Bachelor’s degree in marketing, Business Administration, Communications, or a related discipline.
-   Expertise in Strategic Marketing & Brand Management for Malls is a **must**.

-   4-6 years of experience in Marketing preferably Malls.
-   Proficiency in Digital Marketing and Marketing Technology.
-   Strong skills in Customer Experience Management and Market Research.
-   Ability to develop and manage Partnership & Sponsorship relationships.
-   Proven experience in developing and executing integrated marketing activities within real estate, retail, hospitality, mixed-use developments, or customer-centric industries.
-   Flexible to work for both locations Obour & October.