# Content Marketing Officer

**Company:** [SuperStaff](https://jobs.workable.com/companies/7BnjRdrrxdwYcyfU8rvB6o.md)
**Location:** Makati City, Philippines
**Workplace:** hybrid
**Department:** Marketing

[Apply for this job](https://jobs.workable.com/view/220cd073-0f68-493d-97c8-2bf2b7821681)

## Description

The **Content Marketing Officer** is responsible for developing, optimizing, and publishing marketing content to strengthen brand presence, improve online visibility, and generate audience engagement and leads. The role covers content writing, SEO, AI-powered search optimization, digital advertising, and marketing event coordination.

The ideal candidate is creative, detail-oriented, and results-driven, with strong writing skills and the ability to manage multiple marketing initiatives aligned with business objectives.

**Duties and Responsibilities**

**1\. Content Writing and Development**

-   Create engaging, well-researched, and brand-aligned content for blogs, website pages, landing pages, email campaigns, social media, and sales materials.
-   Ensure content supports audience needs, campaign objectives, SEO strategies, and brand messaging.
-   Research industry trends and pitch relevant content topics and structured outlines.

**2\. Content Publishing and Optimization**

-   Upload and publish approved content through WordPress and other relevant platforms.
-   Ensure proper formatting, links, images, metadata, and calls to action.
-   Apply SEO best practices, including keyword integration, meta descriptions, heading structure, and internal linking.
-   Optimize content for AI-powered search platforms by improving structure, clarity, relevance, and authority.

**3\. Industry Research and Innovation**

-   Stay updated on content marketing, design, technology, and industry trends.
-   Identify opportunities to improve content strategy, search visibility, and audience engagement.
-   Present relevant industry insights and actionable content recommendations to the marketing team.

**4\. Digital Advertising and Campaign Management**

-   Plan, launch, and manage paid campaigns across Facebook, Google, LinkedIn, YouTube, and other relevant platforms.
-   Monitor advertising performance, budgets, CTR, CPC, and other key metrics.
-   Prepare post-campaign reports and advertising budget proposals with projected returns.
-   Recommend campaign adjustments to improve performance and maximize advertising spend.

**5\. Proofreading and Brand Consistency**

-   Review social media copy and creative materials for grammar, clarity, accuracy, tone, and brand consistency.
-   Coordinate with the Communications team and follow established ClickUp review and approval procedures.

**6\. Marketing Events and Special Projects**

-   Coordinate marketing events, brand promotions, and related promotional materials.
-   Provide writing, research, editing, and content support for campaigns, presentations, internal communications, and cross-functional projects.
-   Ensure assigned tasks and projects are completed on time and meet quality standards.

## Requirements

-   Strong writing, editing, research, and proofreading skills.
-   Knowledge of SEO, keyword research, and content optimization.
-   Familiarity with WordPress or other content management systems.
-   Understanding of digital advertising platforms, particularly Facebook Ads and Google Ads.
-   Ability to analyze campaign metrics and prepare performance reports.
-   Strong organizational skills, attention to detail, and time management.
-   Ability to manage multiple projects and collaborate with cross-functional teams.

## Benefits

-   **Salary: Php 40,000 all in**
-   **Schedule:** midshift (2PM - 11PM), Monday to Friday
-   **Site:** Ayala, Makati **(Work from home with occasional onsite requirement)**
-   **Legal Benefits:**   
    HMO with 1 free dependent upon hire  
    Life Insurance  
    20 PTO credits annually
-   Annual Performance-Based Merit Increases and Employee Recognition
-   Great Company Culture
-   Career Growth and Learning
-   A laptop will be provided by the company