# Subscription Marketing Manager, The Week

**Company:** [Future Publishing](https://jobs.workable.com/companies/6BScayaBwD3BLxuemgqG6u.md)
**Location:** New York, United States
**Workplace:** hybrid
**Employment type:** Full-time
**Department:** B2C

[Apply for this job](https://jobs.workable.com/view/2497665d-bf39-426d-a053-85bc7cc28af3)

## Description

## Who We Are 

We create trusted, expert content that helps millions of people discover more about the things they love, need and care about. From technology, gaming and entertainment to fashion, lifestyle, sport, finance and beyond, our specialist brands connect people with their passions every day.

Across websites, magazines, newsletters, social channels and events, we bring expert content to audiences around the world. We combine our deep specialist knowledge with innovative technology and data to create engaging experiences, build valuable communities and help people make better-informed decisions.

## The Team

You'll join The Week Junior, our award-winning weekly current affairs magazine created specifically for children. We nurture young curiosity, explain global events clearly, and inspire a lifelong love of reading and learning. Our subscriptions marketing team powers creative campaigns across paid social, search, and direct channels to expand our readership. In this New York role, you'll help bring inspiring journalism to families across the country.

## Description

You'll manage full-funnel promotional campaigns that expand our subscription base. Operating from our New York office, you'll partner with designers, editorial colleagues, finance teams, and fulfillment partners to launch digital acquisition initiatives. You'll use tools like Asana for project workflows, Google Analytics 4 (GA4) and Excel for reporting, and Meta for paid campaigns. Daily, you'll brief creative assets, build promotional landing pages, and evaluate campaign performance to keep our marketing agile and effective.

## What You'll Do

You will report into the Director of Marketing

-   Guide digital marketing campaigns from initial creative brief through launch across paid social, search, and digital channels.
-   Write clear creative briefs and review design assets to ensure on-brand messaging that converts prospective subscribers.
-   Manage promotional offers, landing page setup, and tracking frameworks alongside our external fulfillment partners.
-   Oversee the performance marketing budget by logging invoices, tracking expenses, and maintaining efficient acquisition costs.
-   Establish project management workflows in Asana to keep campaign timelines and marketing calendars up to date.
-   Generate weekly marketing reports in GA4 and Excel, delivering data insights and clear campaign recommendations.

## What You’ll Bring

-   Background in digital marketing, with experience in subscription acquisition, publishing, or direct-to-consumer media.
-   Experience managing full-funnel digital campaigns across paid social platforms like Meta and organic search channels.
-   Working knowledge of fulfillment house setups, landing page creation, and promotional tracking loops.
-   Financial numeracy managing marketing budgets, evaluating campaign spend, and tracking customer lifetime value.
-   Practical skill using Google Analytics 4 (GA4), Microsoft Excel, and Asana for project tracking and reporting.
-   Excellent communication skills to align cross-functional teams, brief creative talent, and share clear updates.

## Minimum Requirements

-   Professional experience managing digital marketing campaigns, direct response initiatives, or subscription acquisition.
-   Practical experience working with digital analytics tools like GA4 and performance reporting in Excel.
-   Ability to work from our New York office under a hybrid model, working three days a week on-site.

## What We Offer

-   Medical, dental, and vision coverage 
-   401k plus a company match
-   Uncapped leave
-   When we hit our targets, enjoy a share of our profits with a bonus
-   Refer a friend and get rewarded when they join Future
-   Well-being support with access to our Colleague Assistant Programs
-   Opportunity to purchase shares in Future with our Share Incentive Plan

The expected range for this role is $64,000 - $75,000. 

This is a hybrid role, working 3 days from the New York office.

Internal job family level Professional 6

## Diversity and Inclusion

At Future, we’re working to attract, retain and foster diverse talent, educate our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.

Please let us know if you need any reasonable adjustments. 

#LI-Remote