# Marketing Manager

**Company:** [iSupport Worldwide](https://jobs.workable.com/companies/1aXDcgEyBCe8D926xEv7SH.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Client Services

[Apply for this job](https://jobs.workable.com/view/25c33337-c128-4362-a4af-760d81ebd3a3)

## Description

Seeking a highly execution-oriented **Marketing Manager** to drive and optimize marketing initiatives that directly contribute to pipeline growth and qualified sales opportunities. This is a hands-on individual contributor role for a marketer who can both develop marketing plans and personally execute them.

The ideal candidate has proven experience in **Account-Based Marketing (ABM)**, content operations, marketing automation, SEO, and performance marketing within complex B2B environments. Success in this role will be measured by marketing's contribution to qualified appointments, engagement, and pipeline impact.

**Key Responsibilities**

**Marketing Operations & Execution**

-   Own the end-to-end marketing operations process, from content planning and publishing to lead capture and sales handoff.
-   Develop and manage content calendars aligned with business objectives and thought leadership initiatives.
-   Execute content distribution, publishing, and campaign activation across multiple channels.
-   Ensure marketing-generated leads are properly captured, tracked, and routed through CRM systems.

**Account-Based Marketing (ABM)**

-   Build and manage targeted account lists and named-account marketing programs.
-   Research key decision-makers and buying committees within target organizations.
-   Execute multi-touch ABM campaigns using email, content, LinkedIn, and other relevant channels.
-   Drive engagement and nurture target accounts toward qualified sales appointments.

**Content Management & Thought Leadership**

-   Manage, edit, and optimize content created in collaboration with company leadership.
-   Coordinate production and publication of thought leadership content, industry insights, and executive-level marketing materials.
-   Maintain consistency in brand messaging, content quality, and publishing cadence.

**SEO & Performance Marketing**

-   Execute SEO strategies including keyword planning, on-page optimization, and content mapping.
-   Manage and optimize paid marketing initiatives across applicable channels.
-   Monitor and improve key performance metrics including ROAS, CPA, conversion rates, and engagement.

**Ideal Candidate Profile**

We're looking for someone who:

-   Thrives as a hands-on marketing operator.
-   Is comfortable executing campaigns independently.
-   Understands how marketing contributes directly to revenue growth.
-   Has strong ABM expertise with named-account targeting.
-   Can effectively bridge marketing and sales efforts.

Uses data and performance metrics to drive decision-making and optimization

## Requirements

**Required Qualifications:**

-   Proven hands-on marketing operations experience with direct ownership of execution.
-   Demonstrated success planning and executing Account-Based Marketing (ABM) campaigns.
-   Experience marketing high-ticket B2B products or services with longer sales cycles.
-   Strong ability to execute marketing initiatives independently rather than solely developing strategy.
-   Experience managing content workflows, publishing systems, and content operations.
-   Strong content editing and content management skills.
-   Solid understanding of SEO execution and performance marketing.
-   Experience measuring and optimizing marketing performance using metrics such as ROAS, CPA, conversions, and pipeline contribution.
-   **WordPress experience is required.**

**Preferred Qualifications**

-   Experience in B2B SaaS, data, analytics, or technology platforms.
-   Experience marketing niche or high-value products and services.
-   HubSpot experience.
-   Familiarity with CRM platforms and marketing automation tools.
-   Exposure to AI-assisted content creation tools.