# Marketing Lead **Company:** [GoTyme PH (Philippines)](http://jobs.workable.com/companies/mA3RjbAxqg68cry2JcZ41T.md) **Location:** Remote **Workplace:** remote **Department:** Savii [Apply for this job](http://jobs.workable.com/view/264a73e6-af86-444d-b0b1-6354c5d34f99) ## Description **Join SAVii: Transforming Employee Wellness Across Emerging Markets** **About SAVii** SAVii is the leading financial wellness platform in the Philippines, dedicated to revolutionizing the employee benefits landscape. Founded in 2017, we provide 360-degree salary-linked wellness services that empower HR leaders to support their teams' financial health. **Important Note for Applicants:** SAVii was recently acquired by **GoTyme Bank**, the country’s fastest-growing digital bank. While this position is hosted on the GoTyme Bank career page, you are applying specifically for a role within the **SAVii** organization. This partnership allows us to leverage GoTyme’s banking infrastructure to further our mission of financial inclusion. **Our Culture** At SAVii, we operate under a remote-first philosophy, prioritizing results and employee well-being. We foster a culture of collaboration, respect, and continuous professional growth. Our environment is fast-paced and execution-oriented, designed for individuals who are comfortable challenging the status quo and taking ownership of their contributions. **Your Impact: Key Responsibilities** Leads the design and implementation of marketing experiments and pilot launches of new offers. The role ensures that data-driven insights from these experiments and pilots are transitioned effectively to mass execution teams for scaling. Additionally, the role supports the strategic development and definition of customer segments to drive growth. This involves identifying unique segment needs and recommending strategies for the broader team. ## Requirements Key Responsibilities: - Experimentation & Pilot Executions - Design and execute marketing experiments and pilot programs to test new segment-specific offers and campaigns - Manage the day-to-day operations of experiments and pilot runs, ensuring quick turnarounds and iterative improvements - Define success metrics then evaluate results to determine viability for large-scale adoption - Gather qualitative and quantitative feedback from executions to refine the segment strategy before handing off to the mass execution teams - Maintain organized documentation of results - Segmentation Strategy & Planning - Contribute to the development and refinement of customer segments and frameworks - Identify untapped segments or opportunities - Cross-functional Alignment - Act as the subject matter expert for mass execution teams (e.g., Growth, CLM) to ensure strategic intent is maintained during scaling - Insights and Continuous Improvement - Consolidate learnings from experiments and pilot runs into actionable insights for the broader team - Identify opportunities for process improvements in executions and reporting - Stay informed on market trends and competitive positioning Professional Qualification and/or Regulatory requirements: - At least two years of marketing experience, preferably in B2B2C environment - Prior work in a marketing role is required - Experience in campaign execution and cross-functional coordination - Strong organizational, project management and analytical skills **Why Join SAVii?** Joining SAVii means contributing to a platform that directly improves the lives of thousands of employees. We offer a competitive benefits package, flexible work arrangements, and a professional environment that encourages diversity and innovation. **Commitment to Diversity & Inclusion** SAVii is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and believe that a diverse range of perspectives is essential to our success as a fintech leader. **Application Process** If you are a driven professional looking to make a meaningful impact in the financial wellness space, we invite you to apply.