# Director, Ecommerce & CRO

**Company:** [Create Wellness, Inc.](http://jobs.workable.com/companies/8EN22yTDk16kSwfRDYQ28E.md)
**Location:** New York, United States
**Workplace:** on site

[Apply for this job](http://jobs.workable.com/view/2856dc02-b3b0-440e-8659-bcaa79c2342a)

## Description

We’re hiring a Director of Ecomm and CRO to lead strategy and execution for our purchase experience and overall Shopify storefront. This person has deep experience building and optimizing conversion funnels, leveraging best-in-class ecommerce tools, and working with acquisition and retention leaders to enable a high-efficiency DTC growth machine. 

This role is for someone who:

-   Deep experience with CRO strategy for Meta-lead DTC growth
-   Expertise in best in class Shopify execution, including state of the art tools and plugins 
-   Has a sharp conversion eye and a performance mindset
-   Obsesses over what makes a page convert once the click lands
-   Knows how to translate data into a landing page brief
-   Thrives in a fast-moving, test-and-learn environment

You’ll own the conversion strategy layer across all landing pages, lifecycle and retention pages, site merchandising, and account management — working closely with leaders from Growth, Retention and Creative to build and scale what converts.  

### What You’ll Do

### Conversion Strategy & Testing

-   Sets testing strategy and agenda
-   Own the landing page development and execution roadmap for paid traffic and core website
-   Develop hypotheses and structure tests across headlines, hero, offer framing, social proof, and page structure
-   Translate performance data into actionable landing page briefs for design and dev
-   Identify winning patterns and build frameworks for scaling proven page concepts
-   Stay ahead of CRO trends, page formats, and conversion benchmarks
-   Maintain best-in-class tooling for conversion experiences and overall measurement

### Cross-Functional Conversion Operations

-   Serve as the connective tissue between paid, lifecycle, and retention — extending winning page concepts to lifecycle and retention landing pages
-   Own banner and site merchandising for campaigns, promos, and launches so the storefront stays aligned with what’s live
-   Manage page production timelines with dev and design so pages are ready to test on schedule
-   Maintain a living conversion learnings doc that informs future strategy

### Analytics & Insights

-   Work with Data team leaders to optimise measurement framework and tools
-   Analyze page performance at the headline, module, and offer level
-   Pull and synthesize funnel data to surface where pages win and where they leak
-   Build and maintain a conversion scorecard to track performance across active tests
-   Present findings and recommendations in clear, actionable formats

## Requirements

### What You Bring

-   6-10 years of experience in CRO, ecommerce, or landing page strategy — ideally at a DTC brand or agency 
-   Deep experience with Shopify storefront management and best practices 
-   Demonstrated ability to brief and optimize high-converting landing pages
-   Strong analytical instincts — you can read a funnel or an LP test report and know what to do next
-   Experience running structured A/B and multivariate tests
-   Deep familiarity with Meta as a traffic source and how ad-to-page message match drives conversion
-   Strong written communication — briefs, page copy, and internal decks that are clear and sharp

### What We’re Looking For

-   You think about the page as a performance lever, not just a layout
-   You can move from insight to brief to live page quickly
-   You’re as comfortable in a spreadsheet as you are in a page builder
-   You have strong opinions about what makes a page convert — and you back them with data
-   You’re a clear communicator and a strong cross-functional partner
-   You care about building systems, not just shipping one-off pages

### Nice to Have

-   Experience at a health, wellness, or supplement brand
-   Comfort writing short-form landing page copy in addition to briefing it
-   Strong comfort using AI tools to accelerate page builds, testing, and research
-   Familiarity with subscription models and subscription retention

## Benefits

-   Competitive compensation including salary and equity
-   Fully-paid health, dental, 401K, and vision insurance
-   Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO

Why You'll Love Working Here:

At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.