# CRM Marketing Manager

**Company:** [CXM Direct LLC](http://jobs.workable.com/companies/ob7hFMHkPz7SnFSj5oLtax.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/28ed7e86-edb9-45cd-95fd-10f7b55b9b17)

## Description

### CRM Marketing Manager

**Reporting to:** CMO  
**Location:** Fully Remote  
**Markets:** 12

### About the Role

We are looking for a **CRM Marketing Manager** to own CXM’s customer lifecycle marketing across 12 markets. You will use customer data, segmentation, automation, and personalised communications to improve activation, first-time deposits, retention, reactivation, and customer lifetime value.

This is a hands-on role for someone who can build CRM journeys from the ground up, manage campaigns across multiple markets, and use performance data to continuously improve results.

### Key Objectives

-   Build and launch at least **3 automated lifecycle journeys** covering welcome/activation, retention, and reactivation within the first 6 months.
-   Improve the current **9% lead-to-FTD conversion rate** through targeted CRM activation campaigns.
-   Support reducing churn to **below 10%** through structured retention and reactivation programmes.
-   Build and maintain localised CRM journeys across all **12 markets**.
-   Maintain **99%+ deliverability** and ensure all CRM activity meets applicable compliance requirements.

### Key Responsibilities

### Lifecycle & CRM Strategy

-   Own customer journeys across onboarding, activation, conversion, retention, loyalty, VIP, churn prevention, and win-back.
-   Define triggers, audiences, journey logic, exclusions, frequency caps, and exit criteria.
-   Coordinate email and push communications to create a consistent customer experience.

### Campaigns & Automation

-   Build, launch, and optimise automated CRM campaigns using platforms such as **Mailgun, Braze, Klaviyo, or equivalent**.
-   Create targeted campaigns based on customer behaviour, lifecycle stage, market, language, and product.
-   Manage promotional campaigns, newsletters, VIP communications, retention campaigns, and partner communications.
-   Develop and maintain reusable email templates and content blocks.

### Segmentation & Personalisation

-   Build and maintain customer segments, consent lists, exclusions, and communication rules.
-   Configure personalised and dynamic content based on customer data.
-   Work with Product, Analytics, and IT to define and validate data and event requirements.
-   SQL knowledge is a strong advantage.

### Localisation

-   Manage CRM communications across multiple languages and markets.
-   Coordinate translation, editing, and linguistic QA.
-   Ensure correct currencies, dates, links, variables, legal messaging, tone, and RTL requirements.
-   Maintain master journeys and localisation matrices across all markets.

### Deliverability & Compliance

-   Monitor deliverability, bounces, spam complaints, suppression lists, and domain/IP reputation.
-   Maintain strong email hygiene and deliverability standards.
-   Run detailed pre-launch QA covering audiences, links, variables, tracking, content, sender details, and scheduling.
-   Ensure campaigns comply with consent, unsubscribe, data retention, and local regulatory requirements.

### Analytics & Optimisation

-   Analyse CRM performance by market, language, segment, and customer lifecycle stage.
-   Measure conversion, retention, churn, revenue, and incremental uplift — not just opens and clicks.
-   Run A/B and holdout tests across offers, messaging, timing, frequency, channels, and journey structure.
-   Maintain a clear optimisation backlog and turn insights into measurable improvements.

## Requirements

-   Proven experience in **CRM, lifecycle marketing, email marketing, or marketing automation**.
-   Hands-on experience building automated customer journeys.
-   Strong understanding of segmentation, personalisation, triggers, and lifecycle strategy.
-   Experience managing CRM across multiple markets and languages.
-   Strong knowledge of email deliverability and campaign QA.
-   Experience with **Mailgun, Braze, Klaviyo, or similar CRM platforms**.
-   Strong analytical and data-driven mindset.
-   Comfortable working with technical and data teams.
-   Excellent attention to detail and ability to manage multiple campaigns simultaneously.
-   Experience in **FX, fintech, trading, igaming, or another regulated B2C environment** is highly desirable.
-   Able to work independently in a fully remote environment.

### Ideal Candidate Background

The strongest candidates are likely to be currently working as a:

-   **CRM Manager / Lifecycle Marketing Manager**
-   **Email Marketing Manager**
-   **Marketing Automation Specialist**
-   **Retention Marketing Manager**
-   **CRM-focused Digital Marketing Manager**

Experience with high-volume B2C customer journeys, FTD/conversion funnels, retention, reactivation, and regulated markets will be particularly valuable.

## Benefits

### What We Offer

-   Fully remote working with minimal meeting overhead.
-   Ownership of CRM across **12 international markets**.
-   Genuine opportunity to build and improve the customer lifecycle function.
-   An established business with the resources and budget to execute ambitious CRM initiatives.
-   Freedom to test, learn, and implement new ideas.
-   Competitive, above-market compensation.
-   KPI-linked bonus connected directly to CRM and business performance.

### Recruitment Process

**Stage 1:** HR interview — experience, motivation, and fit.  
**Stage 2:** CMO interview — CRM expertise, strategy, and relevant experience.  
**Stage 3:** CEO interview, where required.