# Senior Paid Social Manager

**Company:** [Lago](https://jobs.workable.com/companies/fLBK8dBBYxkHwkj9pperGP.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](https://jobs.workable.com/view/2d18ce75-929c-4e6c-b1f8-95a8aa487084)

## Description

**Senior Paid Social Manager**  
Remote: Latin America. (Colombia; Central and South America)

Salary: $2,000-$5,000 USD Monthly

Schedule: Monday - Friday. 9AM - 5PM PST ( Full time - 40 hrs per week)

You'll work directly with the founder on paid social strategy and execution across Meta, TikTok, AppLovin, and Pinterest. Accounts range from $50K to $700K+ a month in spend. You'll own the thinking and the hands-on work: structure, testing, analysis, and the recommendations that come out of it. This role is paid social only. Paid search and creative production are handled elsewhere.

### **What You'll Do**

Audit new accounts and present findings on structure, attribution, audience segments, placements, and demographics

-   Build and run account structures that consolidate signal instead of fragmenting it across hundreds of ad sets
-   Design creative and audience tests with a defined minimum spend per test, so every result is readable
-   Set up audience infrastructure, including customer lists, exclusions, and existing-customer spend controls
-   Build and maintain catalog and dynamic product ads across collections
-   Standardize attribution settings across campaigns and explain how window choices change reported results
-   Plan and read conversion lift studies, and translate incremental results into budget and target decisions
-   Write creative briefs from performance data and give clear feedback to client creative teams
-   Expand budgets onto TikTok, AppLovin, and Pinterest where the numbers support it
-   Report on business outcomes: Shopify revenue, MER, new customer acquisition, and contribution, not just platform ROAs

## Requirements

-   4+ years managing paid social, including accounts spending $250K+ a month in the e-commerce space
-   Expert-level Meta Ads Manager skills, including Advantage+ sales campaigns, CBO vs ABO tradeoffs, cost and bid caps, and catalog ads
-   Hands-on campaign management experience on at least two of TikTok, AppLovin, and Pinterest
-   Working knowledge of the Conversions API, event match quality, and deduplication
-   A clear understanding of attribution windows, view-through credit, and why reported ROAS and incremental ROAS differ
-   Experience planning or interpreting conversion lift or geo holdout tests
-   Strong spreadsheet skills. You can pull raw breakdowns and build your own analysis.
-   Comfort presenting directly to founders and owners, including delivering findings they won't want to hear
-   Strong English speaking skills

### **Nice to Have**

-   Agency experience across several brands at once

-   Shopify analytics experience
-   Experience with product feed tools such as DataFeedWatch
-   Background in jewelry, apparel, or supplements

## Benefits

-   **Remote Work:** Work from anywhere—our team is global, and we value work-life balance.

-   **Growth Opportunities:** As a key player i you’ll have the chance to shape your role and grow with us.

-   **Innovative Culture:** Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

_As part of our recruitment process, all candidates will be kindly asked to agree to_ [_Lago’s Confidentiality and Non-Circumvention Agreement_](https://docs.google.com/document/d/e/2PACX-1vT9d3IW-QW-lGpt7ZIU22uqvADQUVESDzQPAopkpb1Tzf6OVERy198VBtGBpnpKXw/pub)_. This ensures a respectful and professional experience for everyone involved._