# Overseas Performance Advertising Manager

**Company:** [moomoo](https://jobs.workable.com/companies/rYBPx6Li26wNSnbH8JV4qn.md)
**Location:** Hong Kong, Hong Kong
**Workplace:** on site
**Employment type:** Full-time

[Apply for this job](https://jobs.workable.com/view/2d555828-5da0-4aaa-8da2-005bef11eef9)

## Description

-   Lead performance user acquisition for Moomoo App in target markets via Meta, Google, TikTok, X and other ad channels. Take ownership of acquisition volume, user acquisition cost and user quality.
-   Analyze local investor personas, investment behaviors and user decision journeys. Build multi-channel ad strategies, set channel priorities and budget allocation, and adjust tactics to align with market changes.
-   Optimize ad account structure, targeting, bidding and placements to lift full-funnel conversion efficiency from impression to conversion.
-   Build ad performance and attribution dashboards. Run A/B tests and data reviews to iterate strategies and develop scalable regional growth playbooks.
-   Partner with creative, data and product teams to turn user insights into ad creative directions and improve landing experience for better conversions.
-   Use AI tools to boost efficiency in ad operations, creatives and analytics, and explore AI applications for performance growth.

## Requirements

-   Bachelor’s degree or above, 5+ years overseas performance marketing / UA experience. Hands-on campaign management experience on at least two of Meta, Google, TikTok, X.
-   Working English proficiency preferred.
-   Able to design multi-channel strategies and make budget & channel prioritization decisions based on audience insights and business targets.
-   Personal trading experience in HK/US stocks, funds or options; or prior marketing experience for fintech, brokerage and financial products.
-   Solid understanding of ad attribution tools including AppsFlyer and GA. Skilled at A/B testing and data analysis to spot growth bottlenecks and opportunities.
-   Familiar with AI tools to improve ads and analytics, keep up with new ad channels and tactics.
-   Result-oriented with strong logic. Capable of cross-team collaboration and strategy execution in a fast-paced environment.