# Mobile User Acquisition Manager - Zenhotels

**Company:** [Emerging Travel Group](http://jobs.workable.com/companies/kCW7hfT9dNmTkZ3YosYjRw.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/2d6551fc-11a8-4707-852a-fe5f8b5deb93)

## Description

Are you a data-driven Mobile User Acquisition expert looking for full autonomy and impact? We’re scaling a high-growth, international B2C mobile product and seeking an experienced Senior UA Manager to own and drive our paid user acquisition across key global channels (Google UAC, Apple Search Ads, Meta/Facebook, plus in-app networks).

**Job responsibilities**

-   Campaign Management: Launch, manage, and optimize user acquisition campaigns across major mobile channels, including Google UAC, Apple Search Ads, Facebook, and various in-app networks. 
-   Unit Economics: Take ownership of app unit economics. Analyze key metrics, calculate, and continuously optimize LTV, CAC, and user retention indicators.
-   Budgeting & Strategy: Distribute and manage user acquisition budgets effectively relative to revenue goals. 
-   Experimentation: Conduct rigorous A/B testing on creatives, targeting parameters, and bidding strategies to maximize campaign efficiency and lower acquisition costs. 
-   Creative Development: Test and iterate creatives based on performance data, collaborating closely with design teams to produce high-converting assets.
-   Performance Monitoring & Reporting: Monitor daily campaign performance against key KPIs. Prepare regular reports and conduct in-depth research jointly with data analysts. 
-   Market Analysis: Analyze competitors to understand market dynamics and proactively identify opportunities to improve campaign efficiency and app conversion rates. 
-   Vendor Management: Control and oversee the performance of external agencies and third-party vendors.

## Requirements

**Key qualifications**

-   3+ years hands-on experience in paid mobile user acquisition (Google UAC, Apple Search Ads, Meta/Facebook a must).
-   Strong expertise in mobile analytics (AppsFlyer, SKAN, mobile attribution, cohort & funnel analysis, unit economics).
-   Experience managing large budgets (from $35k per month).
-   Previous experience working on the company side (not agency) in high-transaction environments such as travel, e-commerce, fintech, or marketplaces, with end-to-end responsibility for user acquisition and a visible impact on business performance.
-   Confident written and spoken English (B2/C1); track record in international teams.
-   Bonus points for: ASO experience, SQL/data skills, launching multi-geo campaigns, and vendor/agency networking.
-   Self-driven, highly autonomous, product- and results-oriented.

## Benefits

-   Flexible schedules and opportunity to work remotely
-   Ambitious and supportive team who love what they do, appreciate each other, and grow together
-   Internal programs for adaptation and training, development of soft skills, and leadership abilities
-   Partial compensation for participating in external training and conferences
-   Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world
-   Corporate prices on hotels and travel services
-   MyTime Day Off - an extra non-working day without loss of compensation

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