# Creative Strategist (Paid Social / Performance Creative)

**Company:** [Huzzle](http://jobs.workable.com/companies/q8XZUz5eKvSDbN5c7UDWyA.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** Creative Strategist

[Apply for this job](http://jobs.workable.com/view/2e4fceeb-6d7f-4080-a798-4e2b5e0bd87c)

## Description

### About Huzzle

At Huzzle, we connect exceptional talent with leading companies across the UK, US, Canada, Europe, and Australia. Our clients range from high-growth startups to established digital brands across SaaS, eCommerce, MarTech, FinTech, and online services. Unlike traditional outsourcing agencies, we place you directly with a client where you are hired in-house as a valued team member.

**Role Type: Full-time**

**Engagement: Independent Contractor**

### **Job Summary**

We’re hiring a **Creative Strategist** to build and operate a **systematic, data-driven creative engine** that improves ad performance across multiple home improvement client accounts.

This role sits between **performance data and creative production**. You will diagnose why ads succeed or fail, design structured creative testing frameworks, and translate insights into detailed briefs for production teams.

You will **not manage ads, edit videos, or run client calls**. Instead, your focus will be building a repeatable creative system that continuously improves **CPL, creative performance, and account stability**.

This is an ideal opportunity for someone with strong **paid social creative strategy experience** who enjoys combining **analytics, consumer psychology, and structured experimentation** to drive measurable results.

### Key Responsibilities

-   Analyse performance across multiple paid social campaigns for home improvement clients.
-   Diagnose creative performance issues using data points such as **hook rate, CTR, thumb stop rate, watch time, frequency, and CPL trends**.
-   Identify the **psychological drivers behind winning creatives** including transformation, safety, status, and esteem.
-   Design **structured creative testing frameworks** including hook testing, angle testing, and CTA testing.
-   Develop new creative angles and messaging based on market sophistication and audience awareness stages.
-   Write **detailed creative briefs for videographers and editors**, ensuring production teams execute with clarity.
-   Analyse test results and iterate creative direction based on performance evidence.
-   Identify patterns and winning strategies across multiple client accounts and industries.
-   Document insights and maintain a **shared creative knowledge system**.
-   Collaborate closely with media buyers and production teams to improve overall account performance.

## Requirements

### Must haves

-   Proven experience improving **paid social performance through creative strategy**, not just media buying or copywriting.
-   Strong ability to analyse **Meta Ads performance at the creative level** (CTR, hook rate, watch time, frequency, CPL trends).
-   Experience building **structured creative testing frameworks** rather than relying on ad-hoc idea generation.
-   Ability to clearly diagnose **why ads succeed or fail using data insights**.
-   Experience writing **detailed creative briefs for video production teams**.
-   Strong understanding of **consumer psychology and emotional buying drivers**.
-   Ability to identify **patterns across multiple accounts and industries**, not just single campaigns.
-   Clear, structured communication skills with the ability to translate insights into actionable creative direction.
-   Strong ownership mentality with accountability for performance outcomes.

### Nice to Have

-   Experience working in a **performance-focused paid social agency environment**.
-   Background in **high-ticket or local service industries** (home improvement, solar, roofing, property, kitchens, etc.).
-   Experience analysing creative metrics like **Hook Rate, Thumb Stop Rate, Watch Time, CTR, and Frequency**.
-   Experience managing **high-volume creative testing environments** with frequent launches.
-   Understanding of **market sophistication and awareness stages**.
-   Experience identifying and developing **unique mechanisms or differentiated offers**.
-   Familiarity with **first-party data environments and creative-led targeting strategies**.
-   Experience documenting insights and building internal knowledge systems using tools like **Notion**.
-   Comfort using **AI tools such as ChatGPT or Claude** to accelerate research and ideation.

## Benefits

-   Fully Remote: Work from anywhere with international teams
-   Peer Community: Connect with high-performing professionals in our network
-   Ongoing Support: Receive guidance from Huzzle before and after placement
-   Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals