# Senior Content Specialist

**Company:** [Egypt Education Platform](http://jobs.workable.com/companies/18d2zeveUL343wvZkgwdrj.md)
**Location:** New Cairo City, Egypt
**Workplace:** on site
**Employment type:** Full-time
**Department:** EEP Corporate Office

[Apply for this job](http://jobs.workable.com/view/311017e1-957c-4a05-a650-5d0285d80b63)

## Description

We are seeking a **Senior Content Marketing Specialist** with a strong focus on **social media** and **digital content** to lead content creation, planning, and execution for Spark Education Platform and its network of schools.

This role is ideal for a hands-on content expert who can think strategically, own content calendars end-to-end, and translate brand and business objectives into engaging, high-performing content across digital and social platforms. The role requires fluency in both Arabic and English, a strong editorial mindset, and experience managing content across multiple brands or accounts.

**Key Responsibilities**

**Content Strategy & Planning**

-   Develop and own comprehensive content strategies and content calendars for SEP’s corporate channels and individual school accounts across social and digital platforms.
-   Translate brand, enrollment, and communication objectives into clear content themes, pillars, and storytelling angles.
-   Ensure a consistent tone of voice and visual direction aligned with corporate and school brand guidelines.

**Content Creation & Management**

-   Create, edit, and publish high-quality content including social posts, captions, reels, short-form videos, stories, carousels, and digital copy.
-   Oversee day-to-day execution of content calendars, ensuring timely publishing and platform-specific optimization.
-   Adapt and localize content for different schools, audiences, and platforms while maintaining brand cohesion.

**Social Media & Community Engagement**

-   Manage and grow social media presence across platforms such as Instagram, Facebook, LinkedIn, TikTok, X (Twitter), and YouTube.
-   Monitor comments, messages, and mentions, ensuring timely and appropriate engagement.
-   Support social listening and handle sensitive issues or crisis communication in coordination with internal stakeholders.

**Performance Tracking & Optimization**

-   Track content and social media performance using analytics tools and platform insights.
-   Analyze KPIs such as engagement, reach, follower growth, traffic, and conversions.
-   Produce regular performance reports with insights, learnings, and content optimization recommendations.

**Campaign & Cross-Functional Collaboration**

-   Support and execute content-led campaigns for brand awareness, school launches, enrollment, and community engagement.
-   Collaborate closely with admissions, school leadership, marketing, and communications teams to surface stories, achievements, and key moments.
-   Coordinate with external agencies, videographers, photographers, or freelancers when required.

## Requirements

**Education & Experience**

-   Bachelor’s degree or Diploma in Marketing, Communications, Journalism, Media, or a related field.
-   3-4+ years of experience in content marketing or social media roles, ideally within education, lifestyle, or multi-brand environments.
-   Proven experience managing content calendars and content execution across multiple accounts.
-   Fluency in English and Arabic (written and spoken) is required.

**Skills & Competencies**

-   Strong copywriting, editing, and storytelling skills for digital and social platforms.
-   Deep understanding of social media best practices, trends, and platform nuances.
-   Experience with content scheduling and analytics tools (e.g., Hootsuite, Sprout Social, Meta Business Suite, Google Analytics).
-   Ability to create or brief basic visual and video content using tools such as Canva or Adobe Creative Suite.
-   Excellent organizational skills with the ability to manage multiple brands, calendars, and priorities simultaneously.

**Personal Attributes**

-   Strategic yet hands-on, with a strong sense of ownership and accountability.
-   Creative, detail-oriented, and proactive in identifying content opportunities.
-   Passion for education and community impact.
-   Strong interpersonal and communication skills for cross-functional collaboration.