# Brand Senior Specialist

**Company:** [Gathern](http://jobs.workable.com/companies/7pKvW8t4Wy653mbpDpbMFU.md)
**Location:** Riyadh, Saudi Arabia
**Workplace:** on site
**Employment type:** Full-time
**Department:** Marketing

[Apply for this job](http://jobs.workable.com/view/31a0149b-ac04-4c99-b68d-c77b54bf79f8)

## Description

**JOB PURPOSE:**

Execute and support brand strategy initiatives to ensure consistent messaging, positioning, and visual identity across campaigns and customer touchpoints.

**KEY ACCOUNTABILITIES:**

-   Support brand strategy implementation.
-   Apply Brand & Messaging frameworks across campaigns.
-   Maintain brand guidelines and governance.
-   Coordinate with Creative & Growth teams.
-   Track brand performance metrics.
-   Support messaging development for launches.

**TECHNICAL COMPETENCIES:**

-   Brand, Proposition & Messaging Strategy – Proficient.  
    Integrated Marketing Planning & Orchestration – Proficient.  
    Audience Segmentation & Insight Development – Proficient.  
    Marketing Performance & ROI Optimization – Basic/Proficient.  
    Marketing Strategy & GTM Planning – Basic/Proficient.

## Requirements

**Education:**

-   Bachelor’s degree in Marketing or Business.

**Experience:**

-   4–6 years in branding or marketing roles.
-   Experience applying brand guidelines across channels.
-   Experience supporting campaign launches.
-   Experience working with creative and media teams.