# Influencer Marketing / Creator Partnerships Specialist

**Company:** [Weekday AI](https://jobs.workable.com/companies/pxG9rDgnvZm2c86JUchT1j.md)
**Location:** Bengaluru, India
**Workplace:** on site
**Employment type:** Full-time
**Department:** Weekday's Client via platform

[Apply for this job](https://jobs.workable.com/view/3373e1c3-c986-471e-aebe-d4f518474c7c)

## Description

**This role is for one of Weekday’s clients  
Salary range: Rs 600000 - Rs1000000 (ie INR 6 - 10 LPA)**

  
Min Experience: 2+ years  
Location: Bengaluru, Karnataka, India  
JobType: full-time

We are looking for a results-driven **Influencer Marketing / Creator Partnerships Specialist** to manage creator partnerships and user-generated content (UGC) campaigns from end to end. The ideal candidate will have hands-on experience working with creators across global markets, particularly the United States and other Western markets, and a strong understanding of performance-driven influencer marketing.

This role requires managing high-volume creator campaigns while maintaining content quality, brand consistency, and measurable business outcomes. You will be responsible for creator sourcing, outreach, negotiations, campaign execution, budget management, and performance tracking, with a focus on maximizing reach, engagement, and conversions within a lean marketing budget.

## Requirements

Key Responsibilities

-   **Influencer Campaign Management:** Plan, execute, and optimize influencer marketing campaigns across global markets, with a primary focus on the US and other Western regions.
-   **Creator Sourcing & Recruitment:** Identify, research, contact, negotiate with, and onboard suitable creators, working directly with them or through talent agencies.
-   **High-Volume Campaign Execution:** Manage campaigns involving 100+ creators every two weeks while ensuring that each content piece remains original, engaging, relevant, and aligned with brand guidelines.
-   **UGC Program Development:** Build and scale the user-generated content program by collaborating with established influencers, emerging creators, and individuals with small or no existing audiences.
-   **Creator Briefing & Content Review:** Develop clear creative briefs covering content formats, hooks, messaging, and campaign objectives. Review creator content before publication to ensure quality and brand alignment.
-   **Performance Optimization:** Analyze successful content, identify performance patterns, and use insights to improve creative briefs, campaign strategies, and future creator collaborations.
-   **Budget Management:** Manage a monthly creator marketing budget of approximately **$10,000**, ensuring efficient spending and maximizing return on investment.
-   **Campaign Analytics:** Track and evaluate key metrics, including CPM, CTR, unique link clicks, conversions, and other relevant performance indicators to assess creator effectiveness.
-   **Conversion Tracking & Attribution:** Collaborate with internal teams to strengthen conversion measurement, improve attribution, and understand creator-driven business outcomes.
-   **Creator Relationship Management:** Build and maintain strong relationships with creators, ensuring positive collaboration experiences and encouraging repeat partnerships with high-performing creators.
-   **Market & Trend Research:** Stay informed about creator economy trends, emerging platforms, creator pricing, content formats, and evolving influencer marketing practices.
-   **Cross-Functional Collaboration:** Work closely with the influencer marketing lead and other stakeholders, sharing ownership of campaign performance, growth targets, and overall results.

Qualifications & Experience

-   **2+ years of hands-on experience** in influencer marketing, creator partnerships, or UGC campaign management.
-   Proven experience working directly with creators and brands to plan, execute, and optimize marketing campaigns.
-   Prior agency experience managing influencer campaigns for multiple brands is strongly preferred.
-   Experience managing high-volume creator campaigns while maintaining content quality, originality, and brand consistency.
-   Excellent written and spoken English, with confidence communicating and negotiating with creators across Western markets.
-   Strong understanding of short-form video content, creative hooks, storytelling, and the elements that drive audience engagement and conversions.
-   Familiarity with campaign performance metrics, including CPM, CTR, link clicks, and conversions.
-   Strong negotiation, communication, organization, and relationship-building skills.
-   A proactive, self-motivated approach with the ability to take ownership, make independent decisions, and execute with minimal supervision.
-   Genuine curiosity about creators, social media platforms, content trends, and audience behavior.
-   Ability to manage multiple campaigns, deadlines, and creator relationships in a fast-paced environment.

Must-Have Skills

-   Influencer Marketing
-   Creator Management
-   UGC Strategy
-   Campaign Management
-   Creator Sourcing & Recruitment
-   Negotiation
-   Performance Tracking

Good-to-Have Skills

-   Creator Partnerships
-   Influencer Agency Experience
-   Content Strategy & Creative Evaluation
-   Budget Management
-   CPM, CTR & Conversion Analytics
-   Conversion Tracking & Attribution
-   International Creator Marketing
-   Relationship Building
-   Social Media Trends
-   ROI Optimization

Benefits & Growth Opportunities

-   Opportunity to work with creators across global markets and contribute to a high-volume creator marketing program.
-   Direct ownership of a key growth channel with measurable business impact.
-   Opportunity to learn from experienced marketing leaders and contribute to creator strategy, campaign optimization, and business growth.
-   Paid time off and company-recognized holidays.