# Lifecycle Manager

**Company:** [Renmoney](http://jobs.workable.com/companies/2xKnWVQCw1utVmojgh5fMH.md)
**Location:** Lagos, Nigeria
**Workplace:** on site
**Employment type:** Full-time
**Department:** Marketing & Communications

[Apply for this job](http://jobs.workable.com/view/33f2e873-4d69-4138-ad76-dc38e7150d09)

## Description

Renmoney is a digital finance company on a mission to make financial inclusion simple and human. We help people and small businesses in Nigeria access loans, build savings, and manage money with clarity and confidence.

We’re hiring a hands-on **Lifecycle Marketing Manager** to build and scale data-driven journeys that activate, engage, and retain customers across Renmoney’s products (Loans, Savings, Debit Card, and more). You’ll own end-to-end campaign execution in **Customer.io** (or similar), drive rigorous experimentation, and collaborate with Product, Data, Growth to improve LTV, retention, and reactivation.

### **What You’ll Do**

-   **Own multi-channel lifecycle programs** across email, push, SMS, WhatsApp, and in-app - from onboarding through win-back.
-   **Develop segmentation frameworks** (persona, behavioral, lifecycle stage) and **trigger-based journeys** that personalize at scale.
-   **Build and operate in Customer.io (or similar):** journeys, data requirements, QA, frequency caps, and governance.
-   **Run an experimentation program** (A/B, multivariate, holdouts) to improve conversion, retention, LTV, and campaign ROI.
-   **Measure and report performance:** cohort retention, funnel conversion, attribution; maintain clear dashboards and insights.
-   **Collaborate with Product, Data, Growth** to align messaging, data quality, and regulatory needs.
-   **Write and edit channel-ready copy** and provide clear briefs to content/design; maintain tone of voice and brand standards.
-   **Maintain operational excellence:** naming conventions, event/attribute hygiene, deliverability, and preference management.

## Requirements

-   **3+ years** in Lifecycle/CRM/Retention or Growth Marketing (**fintech or financial services** is a plus).
-   Proven **hands-on experience with Customer.io** or comparable platforms (Braze / Iterable / Klaviyo).
-   Analytical skills: ability to segment data, conduct basic analysis, and understand attribution; familiarity with analytics/BI tools (e.g., Mixpanel, PowerBI) and spreadsheets.
-   Excellent written English with **copywriting and editorial** ability for short- and long-form communications.
-   Solid project management, stakeholder communication, and cross-functional collaboration skills.

### **Nice to Have**

-   Experience with mobile engagement, WhatsApp Business, and deliverability best practices.
-   Knowledge of experiment design and statistical interpretation.
-   Familiarity with attribution (e.g., AppsFlyer)
-   Understanding of the Nigerian consumer landscape.

## Benefits

-   Performance bonus, paid vacations and day-offs, personal development plan

-   Ownership of a core growth lever within a collaborative, data-driven team
-   Modern marketing technology stack and support from Product, Data, and Design
-   Purpose: shape the future of fintech in Nigeria with products that reach millions, backed by a competitive salary
-   Growth: thrive in a fast paced work environment with flexibility, collaboration, and access to cutting-edge tools
-   Join a diverse, inclusive team where all voices are valued, and professional growth is a priority.