# Growth Marketing Manager (Paid + Organic Acquisition)

**Company:** [Pavago](http://jobs.workable.com/companies/oLah2TugS95w5whXCdpTG3.md)
**Location:** Remote
**Workplace:** remote

[Apply for this job](http://jobs.workable.com/view/34284c09-1df0-4797-b14e-2a398f78b7d9)

## Description

### **Growth Marketing Manager (Paid + Organic Acquisition) – Remote | U.S. Time Zones**

**Position Type:** Full-Time, Remote

### **About the Role**

We’re hiring a highly execution-focused **Growth Marketing Manager** to drive scalable growth across both paid and organic acquisition channels.

This is not a coordination or “campaign management only” role.

We’re looking for someone who understands how to:

-   Generate pipeline
-   Scale qualified lead acquisition
-   Improve conversion efficiency
-   Turn attention into measurable revenue growth

You will own:

-   Strategy
-   Execution
-   Optimization
-   Testing
-   Tracking
-   Performance across multiple acquisition channels

This role combines:

-   Performance marketing
-   Organic growth
-   Content strategy
-   Funnel optimization
-   Analytics
-   Growth experimentation

If you thrive on:  
**execution + testing + iteration + measurable performance**,  
this role is a strong fit.

### **What You’ll Own**

### **1\. Paid Media Strategy & Execution**

-   Build and manage campaigns across:

-   Google Ads (Search, PMax, Display, YouTube)
-   Meta (Facebook & Instagram)
-   LinkedIn Ads
-   X (Twitter)
-   Reddit
-   TikTok
-   YouTube
-   Emerging paid channels

-   Launch campaigns end-to-end including:

-   Targeting
-   Audience segmentation
-   Tracking
-   Ad copy
-   Creative direction
-   Optimization

-   Build full-funnel acquisition strategies focused on:

-   B2B lead generation
-   Pipeline growth
-   Conversion optimization

-   Continuously test:

-   Hooks
-   Messaging
-   Creatives
-   Audiences
-   Offers
-   Landing pages

### **2\. Organic & Social Growth**

-   Own organic growth across:

-   LinkedIn
-   X (Twitter)
-   Instagram
-   TikTok
-   Reddit
-   YouTube

-   Develop and execute content strategies aligned with paid acquisition goals
-   Test messaging organically before scaling through paid channels
-   Build:

-   Audience engagement
-   Brand visibility
-   Inbound demand
-   Community traction

-   Identify emerging growth opportunities and platform trends early

### **3\. Optimization & Scaling**

-   Monitor campaign performance daily
-   Optimize for:

-   CPL
-   CPA
-   ROAS
-   CVR
-   Pipeline growth

-   Run structured A/B tests across:

-   Creatives
-   Audiences
-   Landing pages
-   Bidding strategies

-   Scale winning campaigns while maintaining efficiency
-   Adapt quickly to:

-   Platform updates
-   Algorithm shifts
-   Attribution/privacy changes

### **4\. Analytics, Tracking & Attribution**

-   Own:

-   Google Analytics (GA4)
-   Google Tag Manager
-   Conversion tracking
-   Pixel implementation
-   UTM structures

-   Analyze funnel performance across paid and organic channels
-   Build clear, insight-driven reporting dashboards
-   Translate performance data into actionable growth recommendations
-   Identify funnel bottlenecks and optimization opportunities

### **5\. Cross-Functional Collaboration**

-   Align marketing initiatives with:

-   Sales goals
-   Pipeline targets
-   Revenue objectives

-   Collaborate closely with:

-   Designers
-   Content creators
-   Leadership
-   Sales teams

-   Improve:

-   Landing pages
-   Messaging
-   Creative performance
-   Funnel conversion rates

-   Contribute to broader lifecycle and growth initiatives

### **Required Experience & Skills**

-   3+ years of hands-on growth or performance marketing experience
-   Strong platform-native experience with:

-   Google Ads
-   Meta Ads
-   LinkedIn Ads

-   Experience running campaigns across:

-   X (Twitter)
-   TikTok
-   Reddit
-   YouTube
-   Multi-channel ecosystems

-   Proven success generating:

-   Qualified leads
-   Measurable pipeline
-   Revenue growth

-   Deep understanding of:

-   PPC
-   Audience segmentation
-   Funnel optimization
-   Attribution
-   Conversion tracking

-   Strong experience with:

-   GA4
-   Google Tag Manager
-   Performance reporting

-   Strong copywriting and messaging skills focused on conversion
-   Ability to independently:

-   Launch
-   Optimize
-   Scale campaigns

### **Preferred Qualifications**

-   Experience with:

-   Organic social growth
-   Content-led acquisition
-   Inbound marketing

-   Familiarity with:

-   HubSpot
-   Salesforce
-   Marketo

-   Experience managing:

-   Multiple accounts
-   High ad-spend budgets

-   Canva or Adobe Creative Suite experience
-   Google Ads and/or Meta certifications

### **What Makes You a Strong Fit**

-   You are highly execution-oriented
-   You think in experiments, not assumptions
-   You combine creativity with analytical thinking
-   You understand both paid and organic growth loops
-   You care about performance outcomes — not vanity metrics
-   You move quickly, test aggressively, and iterate constantly
-   You thrive in fast-moving environments where ownership matters

### **What a Typical Day Looks Like**

-   Review paid and organic performance dashboards
-   Launch new campaigns and creative tests
-   Optimize targeting, budgets, bids, and messaging
-   Analyze funnel performance and conversion bottlenecks
-   Collaborate on new creatives and landing page ideas
-   Test organic hooks before scaling paid distribution
-   Build reports and provide growth recommendations

**In short:**  
You are responsible for building and optimizing a scalable multi-channel growth engine that drives qualified pipeline and measurable business growth.

### **Key Metrics for Success (KPIs)**

-   Cost Per Lead (CPL)
-   Cost Per Acquisition (CPA)
-   Return on Ad Spend (ROAS)
-   Conversion Rate (CVR)
-   Pipeline and revenue contribution
-   Organic engagement and inbound growth
-   Budget efficiency and scaling performance

### **Why This Role Stands Out**

-   Ownership across both paid and organic growth
-   Multi-platform growth experimentation
-   High-impact role directly tied to revenue growth
-   Opportunity to scale campaigns aggressively
-   Exposure to full-funnel growth strategy
-   Fast-moving, execution-focused environment
-   Strong autonomy and creative ownership

### **Interview Process**

-   Application Review
-   Initial Interview (growth strategy + channel experience)
-   Technical Interview (campaign deep dive + live scenarios)
-   Final Interview

### **Apply Now**

If you:

-   Love performance marketing
-   Understand paid + organic acquisition deeply
-   Enjoy experimentation and scaling
-   Thrive on measurable growth outcomes

This role is a strong fit for marketers who want direct ownership over growth, acquisition, and pipeline performance across modern digital channels