# Senior Marketing Manager - FMClarity

**Company:** [BlueRock](http://jobs.workable.com/companies/fd5bmp4VWuWbVaU6BSZsZd.md)
**Location:** Melbourne, Australia
**Workplace:** on site
**Employment type:** Full-time
**Department:** External

[Apply for this job](http://jobs.workable.com/view/3751456d-f024-42c0-bef4-50fb6c0cf3fa)

## Description

### About FMClarity

FMClarity is an innovative B2B SaaS company on a mission to revolutionise facilities management. Their cloud-based CMMS platform unifies preventative maintenance, asset lifecycle management, work order management, compliance, and reporting — purpose-built for facilities-intensive organisations across Aged Care, Education, Multi-Site Retail & Leisure, and Disability Services.

They're a lean, ambitious team with a clear growth agenda, strong product-market fit, and a culture built on testing, learning, and celebrating wins together. This is a business that's moving fast and they need a marketer who can keep up.

### The Opportunity

Reporting directly to the CEO, you'll step into a newly elevated Senior Marketing Manager role with full ownership of the marketing function. This is a hands-on leadership role. You're both the strategist and the executor, which means you'll be setting the direction _and_ rolling up your sleeves to bring it to life.

You'll be responsible for driving 20 qualified MQLs per month, scaling paid lead volume by 25% YoY, and building the demand generation infrastructure that supports FMClarity's next phase of growth. There's a small team of contractors to manage, a meaningful budget to steward, and a direct line to the CEO to make things happen quickly.

### What You'll Be Doing

-   **Demand Generation**: Building and executing multi-channel inbound campaigns across SEO, content marketing, LinkedIn, lead magnets, webinars, and events
-   **Performance Marketing**: End-to-end ownership of paid acquisition via Google Ads (including Performance Max) and Microsoft Bing Ads, optimising for MQL volume and cost-per-lead
-   **CRO**: Leading a structured programme of landing page development, A/B testing, and conversion optimisation across the website
-   **Marketing Analytics**: Owning the full tech stack — GA4, Google Tag Manager, CRM (Freshsales/Clarify), Jotform — and ensuring data integrity across every channel
-   **Marketing Automation**: Designing and maintaining segmented lead nurture sequences, MQL/SQL handoff logic, and BDM alert workflows
-   **ABM**: Developing targeted account-based programmes in partnership with the BDM team, with a strong focus on LinkedIn for ICP decision-makers
-   **Product Marketing**: Owning positioning, messaging, Pendo in-product campaigns, and product-led growth initiatives
-   **Sales Enablement**: Equipping the sales team with pitch decks, one-pagers, competitive guides, and vertical-specific messaging
-   **Social Proof**: Running the testimonial programme, managing G2 and Capterra profiles, and coordinating client case studies
-   **Strategy & Reporting**: Delivering a monthly CEO-level dashboard and quarterly OKRs, and leading the annual GTM planning cycle

### Why This Role?

-   **Real ownership** — this is not a role where you're executing someone else's strategy
-   **Direct CEO access** — short feedback loops, fast decisions, no layers of approvals
-   **Competitive remuneration** with performance-linked upside
-   **Flexibility** — Melbourne-based with a hybrid working model
-   **A product worth marketing** — strong NPS, real customer stories, and a platform that genuinely solves problems

## Requirements

### What You'll Bring

-   **7+ years in marketing**, with at least 3 years in a senior or lead capacity
-   **Proven B2B SaaS background** — ideally in PropTech, FacilTech, ConstructionTech, or adjacent verticals
-   **Hands-on paid search experience** across Google Ads and Microsoft Ads, including Performance Max
-   **Solid technical chops** in GA4, Google Tag Manager, and conversion tracking architecture
-   **Experience with CRM and marketing automation** (Freshsales or equivalent)
-   **Strong copywriting skills** — you can write compelling B2B copy across formats without outsourcing your brain
-   **CRO experience**: you know how to build a landing page that converts and how to brief a developer properly
-   **Proven ability to manage multiple concurrent workstreams** in a lean, fast-moving environment

_Bonus points for: familiarity with the facilities management sector, experience with Pendo, ABM platform experience, or managing offshore/contractor-based creative teams._

## Benefits

-   Full-time permanent role with a flexible, hybrid work arrangement (2 days in office).
-   Ongoing professional development and training opportunities.
-   Career growth in a fast-evolving tech startup.
-   Collaborative and supportive team environment.