# Growth Marketing Manager (Paid + Organic Acquisition)

**Company:** [Pavago](http://jobs.workable.com/companies/oLah2TugS95w5whXCdpTG3.md)
**Location:** Remote
**Workplace:** remote

[Apply for this job](http://jobs.workable.com/view/379c0884-1840-4ed0-afdb-fb9c627f733b)

## Description

### **🚀 Growth Marketing Manager (Paid + Organic Acquisition)**

**Full-Time Remote | U.S. Time Zones**

### **🔥 About the Role**

We’re hiring a highly execution-focused **Growth Marketing Manager** to drive scalable growth across both paid and organic acquisition channels.

This is not a coordination or “campaign management only” role.

We’re looking for someone who understands how to:

-   generate pipeline,
-   scale qualified lead acquisition,
-   improve conversion efficiency,
-   and turn attention into measurable revenue growth.

You will own:

-   strategy,
-   execution,
-   optimization,
-   testing,
-   tracking,
-   and performance across multiple channels.

This role combines:

-   performance marketing,
-   organic growth,
-   content strategy,
-   funnel optimization,
-   analytics,
-   and growth experimentation.

If you thrive on:  
**execution + testing + iteration + measurable performance,**  
this role is a strong fit.

### **📈 What You’ll Own**

### **1\. Paid Media Strategy & Execution**

-   Build and manage campaigns across:

-   Google Ads (Search, PMax, Display, YouTube)
-   Meta (Facebook & Instagram)
-   LinkedIn Ads
-   X (Twitter)
-   Reddit
-   TikTok
-   YouTube
-   Emerging paid channels

-   Launch campaigns end-to-end:

-   targeting
-   audience segmentation
-   tracking
-   ad copy
-   creatives
-   optimization

-   Build full-funnel acquisition strategies focused on:

-   B2B lead generation
-   pipeline growth
-   conversion optimization

-   Continuously test:

-   hooks
-   messaging
-   creatives
-   audiences
-   offers
-   landing pages

### **2\. Organic & Social Growth**

-   Own organic growth across:

-   LinkedIn
-   X (Twitter)
-   Instagram
-   TikTok
-   Reddit
-   YouTube

-   Develop and execute content strategies aligned with paid acquisition goals
-   Test messaging organically before scaling through paid
-   Build:

-   audience engagement
-   brand visibility
-   inbound demand
-   community traction

-   Identify emerging growth opportunities and platform trends early

### **3\. Optimization & Scaling**

-   Monitor campaign performance daily
-   Optimize for:

-   CPL
-   CPA
-   ROAS
-   CVR
-   pipeline growth

-   Run structured A/B testing across:

-   creatives
-   audiences
-   landing pages
-   bidding strategies

-   Scale winning campaigns while maintaining efficiency
-   Adapt quickly to:

-   platform updates
-   algorithm shifts
-   attribution/privacy changes

### **4\. Analytics, Tracking & Attribution**

-   Own:

-   GA4
-   Google Tag Manager
-   conversion tracking
-   pixel implementation
-   UTM structures

-   Analyze funnel performance across paid and organic channels
-   Build clear, insight-driven reporting dashboards
-   Translate performance data into actionable growth recommendations
-   Identify funnel bottlenecks and optimization opportunities

### **5\. Cross-Functional Collaboration**

-   Align marketing initiatives with:

-   sales goals
-   pipeline targets
-   revenue objectives

-   Collaborate with:

-   designers
-   content creators
-   leadership
-   sales teams

-   Improve:

-   landing pages
-   messaging
-   creatives
-   funnel performance

-   Contribute to broader lifecycle and growth initiatives

### **✅ Required Experience & Skills**

-   3+ years of hands-on growth or performance marketing experience
-   Strong platform-native experience with:

-   Google Ads
-   Meta Ads
-   LinkedIn Ads

-   Experience running campaigns across:

-   X
-   TikTok
-   Reddit
-   YouTube
-   multi-channel ecosystems

-   Proven success generating:

-   qualified leads
-   measurable pipeline
-   revenue growth

-   Deep understanding of:

-   PPC
-   audience segmentation
-   funnel optimization
-   attribution
-   conversion tracking

-   Strong experience with:

-   GA4
-   Google Tag Manager
-   performance reporting

-   Strong copywriting and messaging skills focused on conversion
-   Ability to independently:

-   launch
-   optimize
-   scale campaigns

### **⭐ Preferred Qualifications**

-   Experience with:

-   organic social growth
-   content-led acquisition
-   inbound marketing

-   Familiarity with:

-   HubSpot
-   Salesforce
-   Marketo

-   Experience managing:

-   multiple accounts
-   high ad spend budgets

-   Canva or Adobe Creative Suite experience
-   Google Ads / Meta certifications

### **🧠 What Makes You a Strong Fit**

-   You are highly execution-oriented
-   You think in experiments, not assumptions
-   You combine creativity with analytical thinking
-   You understand both paid and organic growth loops
-   You care about performance outcomes — not vanity metrics
-   You move quickly, test aggressively, and iterate constantly
-   You thrive in fast-moving environments where ownership matters

### **📅 What a Typical Day Looks Like**

-   Review paid and organic performance dashboards
-   Launch new campaigns and creative tests
-   Optimize targeting, budgets, bids, and messaging
-   Analyze funnel performance and conversion bottlenecks
-   Collaborate on new creatives and landing page ideas
-   Test organic hooks before scaling paid distribution
-   Build reports and provide growth recommendations

**In short:**  
You are responsible for building and optimizing a scalable multi-channel growth engine that drives qualified pipeline and measurable business growth.

### **📊 Key Metrics for Success (KPIs)**

-   Cost Per Lead (CPL)
-   Cost Per Acquisition (CPA)
-   Return on Ad Spend (ROAS)
-   Conversion Rate (CVR)
-   Pipeline & revenue contribution
-   Organic engagement & inbound growth
-   Budget efficiency & scaling performance

### **🌟 Why This Role Stands Out**

-   Ownership across both paid and organic growth
-   Multi-platform growth experimentation
-   High-impact role directly tied to revenue growth
-   Opportunity to scale campaigns aggressively
-   Exposure to full-funnel growth strategy
-   Fast-moving, execution-focused environment
-   Strong autonomy and creative ownership

### **🧪 Interview Process**

-   Application Review
-   Initial Interview (growth strategy + channel experience)
-   Technical Interview (campaign deep dive + live scenarios)
-   Final Interview

### **👉 Apply Now**

If you:

-   love performance marketing,
-   understand paid + organic acquisition deeply,
-   enjoy experimentation and scaling,
-   and thrive on measurable growth outcomes,

this role is a strong fit for you.