# Head of Performance Marketing

**Company:** [Fuku](http://jobs.workable.com/companies/cVzy4Zi49yLx9EZznjyX2v.md)
**Location:** Kuala Lumpur, Malaysia
**Workplace:** on site
**Employment type:** Full-time

[Apply for this job](http://jobs.workable.com/view/3bba2ae5-4e58-4dd7-8de8-107d3156734c)

## Description

Head of Performance Marketing  
  
Location:  
\- Kuala Lumpur based (Hybrid)  
\- Open to Malaysians and Expats in Malaysia (no relocation provided)  
  
Why You Should Apply:  
\- Opportunity to take risks, think creatively, and work in a culture that values marketing and advertising as key drivers of growth and profit.  
\- Full autonomy over a substantial advertising budget (USD 2 million per month).  
\- Incorporate new AI technology and run global campaigns with a focus on conversion.  
\- Gain hands-on experience with AI-driven advertising (automation, predictive bidding, creative AI optimization) to future-proof your career.  
\- Join a rapidly scaling digital subscription business in the Education sector, with a strong emphasis on technology and analytics, especially in the USA.  
  
What You Will Do:  
\- Scale in-house marketing capabilities and lead a team, turning your ideas into reality with a “blank cheque” to experiment across Meta, TikTok, YouTube, Google Ads, KOLs, UGCs, and more.  
\- Set and build marketing strategy, monitor performance, optimize, and continuously improve campaigns.  
\- Leverage data in collaboration with the in-house data analysis team to deeply understand customer behavior from the Product Owner’s perspective.  
\- Identify new audiences, uncover new pain points, and develop innovative conversion strategies.  
\- Own the marketing budget and forecasting, taking accountability for both successes and failures. You will be supported by a Director of Advertising who will mentor and guide you as you learn the business.  
  
What You Will Need:  
\- 6-10+ years of experience in Advertising & Performance Marketing.  
\- At least 3 years of experience leading a team or function.  
\- Strong hands-on experience managing large digital advertising budgets (ideally USD 1M+/month).  
\- Deep expertise in Meta and Google advertising ecosystems.  
\- Proven track record of improving CAC efficiency and scaling customer acquisition.  
\- Strong understanding of LTV, ROAS, attribution modeling, and cohort-based performance analysis.  
  
About the Company & Team:  
\- Offers high-margin, tech-centric digital products in the B2C EdTech space, focused on helping customers excel in work and life.  
\- Recurring income model with a global marketing team of 30 professionals.  
\- Strong brand presence, well-established and recognized within its niche, and highly tech-enabled.  
\- Positive work culture with low turnover; employees are aligned with the company mission, and each division is empowered to optimize processes and strive for best-in-class performance.  
  
How to Apply:  
\- Click the “apply” button. You may submit your CV or LinkedIn profile—no need to worry if your CV is outdated.  
\- The recruiter is available to provide more information upon request.  
\- Every applicant or inquiry will receive a reply.  
  
Note:  
\- For expats, you must already be working in Malaysia or have worked in Malaysia within the last 5 years.