# Lead Generator - B2B email Marketing

**Company:** [Remote VA](http://jobs.workable.com/companies/hAm4mKC46gqpuMBQgskcuR.md)
**Location:** Remote
**Workplace:** remote

[Apply for this job](http://jobs.workable.com/view/3ed8773e-e71a-4049-ac1c-67f96de6d609)

## Description

We are a fast-growing company seeking a **Lead Generator** to drive B2B growth through targeted email marketing and outreach campaigns. This role is ideal for someone with hands-on experience using modern lead generation tools and platforms to identify, engage, and convert prospects.

The Role

As a Lead Generator, you will be responsible for developing and executing B2B email marketing campaigns, leveraging platforms such as **Apollo, Smartlead, and LinkedIn messaging**. You’ll collaborate with the sales and marketing teams to deliver qualified leads that fuel business growth.

Key Responsibilities

-   Develop and manage **B2B email marketing campaigns** to generate qualified leads
-   Use tools such as **Apollo, Smartlead, and LinkedIn messaging** to identify and engage prospects
-   Build and maintain prospect lists and databases for outreach campaigns
-   Monitor campaign performance, track metrics, and optimize for higher conversion rates
-   Collaborate with sales and marketing teams to align lead generation strategies with business goals
-   Ensure compliance with email marketing best practices and data protection regulations

Required Qualifications

-   Proven experience in **B2B lead generation and email marketing**
-   Hands-on expertise with **Apollo, Smartlead, LinkedIn messaging**, and similar tools
-   Strong understanding of email campaign development, sequencing, and personalization
-   Ability to analyze campaign performance and adjust strategies for maximum impact
-   Excellent communication and organizational skills
-   Self-motivated, proactive, and results-driven

Preferred Skills

-   Experience with CRM systems (HubSpot, Salesforce, or similar)
-   Knowledge of marketing automation workflows
-   Familiarity with A/B testing and campaign optimization techniques