# Technologist

**Company:** [Tatu City](http://jobs.workable.com/companies/qcR7dmBMkzBx92LjgJfYWJ.md)
**Location:** Tatu City, Kenya
**Workplace:** on site
**Department:** ICT Department

[Apply for this job](http://jobs.workable.com/view/3f505036-5e0f-4a02-a3da-3af072c7d8d4)

## Description

This fast-paced role entails sales- and marketing-focused systems engineering with a focus on the company’s CRM (**Salesforce**) and business/process automation for the largest real estate development in East Africa.

**CRM & Business Automation**

-   Lead the development and implementation strategy for the Rendeavour CRM.
-   Integrate marketing campaigns into the CRM.
-   Analyze buyer behavior from Rendeavour digital platforms.
-   Implement new CRM software relevant to Rendeavour’s business.
-   Maintain CRM databases.
-   Overall lead improvement of business efficiency through software engineering.

**Digital Marketing**

-   Plan and execute all Web, SEO/SEM, marketing database, email, social media and display advertising campaigns with clear, measurable objectives.
-   Send a digital marketing report comprising an analysis of the activities and spending by Friday morning.
-   Update the website with news, events, images and other relevant content weekly.
-   Planned, executed, and measured experiments and conversion tests on all Tatu City digital platforms.
-   Identify digital trends and insights and optimize spend and performance based on the insights.
-   Use Mailchimp and CRM software to distribute the newsletters monthly.
-   Devise strategies to drive online traffic to the company website.
-   Improve the usability, design, content and conversion of the company website and reduce bounce rate.
-   Review new technologies and keep the company at the forefront of developments in digital marketing.

## Requirements

-   Salesforce Certified Platform Developer or Administrator certifications.
-   Proficiency in Web or App development.
-   Digital marketing experience.
-   At least 3 years working in the Salesforce ecosystem.