# Middle Product Marketing Expert

**Company:** [Symphony Solutions](http://jobs.workable.com/companies/9o3HSXG1digSEp5ARNTfZQ.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time
**Department:** INTERNAL

[Apply for this job](http://jobs.workable.com/view/405a23dd-d79b-40d0-a495-87f54e0e3e6c)

## Description

Symphony Solutions is an international IT company delivering world-class technology solutions. Our iGaming division develops innovative digital products, including **BetSymphony** — a customizable sportsbook platform that offers operators full ownership and flexibility, and **BetHarmony** — an AI-powered conversational agent that enhances engagement and support in sportsbook and casino operations.

We are seeking a **Middle Product Marketing Expert** to lead go-to-market and digital marketing initiatives for these products across the US and EU markets.

## Requirements

-   3+ years of proven experience as a Product Marketing Specialist, Digital Marketing Expert, or similar role.
-   Experience in B2B for iGaming
-   Upper-intermediate or higher level of English (both written and spoken).
-   Strong understanding of digital marketing channels and tactics (SEO, SEM, social media, email, PPC, etc.).
-   Experience with marketing analytics tools (e.g., Google Analytics, HubSpot, Taboola, or similar).
-   Proven ability to plan and execute marketing campaigns in B2B or tech environments.
-   Experience leveraging AI tools for analytics, reporting, and content generation.
-   Strong research and analytical skills — able to derive insights and translate them into marketing actions.
-   Project management experience with the ability to handle multiple initiatives simultaneously.
-   Familiarity with US and EU digital marketing practices and audience specifics.
-   Excellent communication and collaboration skills.  
      
    

**Nice to Have**

-   Bachelor’s degree in Marketing, Business, or related field.
-   Knowledge of sportsbook or casino platform products.
-   Certifications in Product Marketing or Digital Marketing.
-   Familiarity with design tools (Figma, Canva, or Adobe Suite).
-   Understanding of SEO principles, marketing automation, and A/B testing.

### **Responsibilities:**

-   Develop and execute go-to-market (GTM) strategies for BetSymphony and BetHarmony.
-   Conduct market and competitor research in the iGaming and AI-technology space to identify trends and customer needs.
-   Create product positioning and messaging that clearly communicate value to B2B target audiences (operators, partners, and affiliates).
-   Collaborate with product management and development teams to align marketing strategies with product features and roadmaps.
-   Plan, create, and manage digital marketing campaigns (web, social media, email, paid ads) to increase product awareness and generate qualified leads.
-   Utilize AI tools to enhance content creation, campaign personalization, and performance tracking.
-   Develop and maintain marketing collateral — product decks, one-pagers, case studies, videos, and white papers — ensuring alignment with brand and visual identity.
-   Support the sales team with product materials, presentations, demos, and competitive insights.
-   Measure, analyze, and report on campaign performance; recommend optimizations for improved ROI.
-   Manage website content updates and coordinate with design teams on visuals, landing pages, and promotional assets.
-   Participate in product launches, webinars, and industry events to strengthen brand visibility.