# Web & CRM Marketing Manager - FTC 6 Months

**Company:** [Team17 Digital](https://jobs.workable.com/companies/hkVC8yUsbQNuQknD7SZWPj.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Contract

[Apply for this job](https://jobs.workable.com/view/42af6293-70bd-4ecf-a9c9-05fb2743cc3e)

## Description

**About the role**

The Web & CRM Marketing Manager is responsible for supporting player acquisition and engagement through owned Team17 channels (e.g. web & email).  They collaborate with the wider Brand, Community, Creator, Creative and Performance teams to deliver integrated campaign beats and support Go-To-Market strategies for our games.

Day to day, the role takes hands-on ownership of Team17 web, email and database activities so experience and skills within a web, CMS, and email marketing environment is essential.

**Role Responsibilities**

-   **Websites / Web pages** – Lead web planning and execution, including web updates, managing the CMS and UX optimisation, to ensure key title beats are maximised and content is on-brand.
-   **Email** \- Lead email marketing activity, including strategy, campaign planning, creative, segmentation, execution, optimisation and reporting.
-   **CRM**\- Manage and optimise CRM workflows to enhance player lifecycle engagement and retention.
-   **Planning** - Define and deliver digital marketing campaigns across our own channels in-line with title objectives, target audiences, and budgets
-   **Launch** set-up and execution – Ensure precise set-up through hands-on management and checking of campaigns delivered through our channels/ or via our partners.
-   **Optimisation** – Partner with the Performance team to share learnings across our channels and optimisation campaigns / web pages/ creative accordingly.
-   **Reporting & Insights** – Channel KPIs into actionable insights and recommendations to improve marketing ROI.
-   **Creative** - Provide clear and timely creative briefs that incorporate best-practice.
-   **Legal & Data Compliance** – Partner with Legal and relevant teams to ensure database management, tracking, cookies, CRM and other activity meets GDRP and data privacy regulations.

**Technical Skills & Experience**

-   **Hands-on web** experience, leading web campaigns and managing the CMS and analytics.  Hubspot or similar experience required.
-   **Email** – Extensive email marketing and segmentation experience; preferably using HubSpot and/or Mailchimp.
-   **CRM -** Strong understanding of CRM principles, systems, and customer segmentation strategies.
-   **Tools -** Experience with Hubspot or similar platforms delivering web, CMS, CRM and hosting solutions. 
-   GA4, Google Tag Manager, event mapping/tagging and digital analytics is a bonus.
-   **Videogames ecosystem -** Passion for video games and understanding of gaming communities is desirable.
-   **Creative** - Understands creative best practice across web and email assets.
-   **Privacy -** Strong understanding of GDPR and digital privacy and compliance requirements across CRM and digital marketing.

**People Skills**

-   Project management skills and ability to manage competing priorities.
-   Relationship and stakeholder management across internal & external partners (games studios a bonus).
-   Analytical and commercial, with the ability to turn data into recommendations.
-   Clear communicator, able to brief partners effectively and champion the function.