# Lifecycle Marketing Manager **Company:** [GoTyme PH (Philippines)](http://jobs.workable.com/companies/mA3RjbAxqg68cry2JcZ41T.md) **Location:** Remote **Workplace:** remote **Employment type:** Full-time **Department:** Savii [Apply for this job](http://jobs.workable.com/view/44926861-bb57-427b-ac9b-a20645299de6) ## Description **Join SAVii: Transforming Employee Wellness Across Emerging Markets** **About SAVii** SAVii is the leading financial wellness platform in the Philippines, dedicated to revolutionizing the employee benefits landscape. Founded in 2017, we provide 360-degree salary-linked wellness services that empower HR leaders to support their teams' financial health. **Important Note for Applicants:** SAVii was recently acquired by GoTyme Bank, the country’s fastest-growing digital bank. While this position is hosted on the GoTyme Bank career page, you are applying specifically for a role within the SAVii organization. This partnership allows us to leverage GoTyme’s banking infrastructure to further our mission of financial inclusion. **Our Culture** At SAVii, we operate under a remote-first philosophy, prioritizing results and employee well-being. We foster a culture of collaboration, respect, and continuous professional growth. Our environment is fast-paced and execution-oriented, designed for individuals who are comfortable challenging the status quo and taking ownership of their contributions. **Your Impact: Key Responsibilities** Direct Manager of CLM Strategy Pillar. Own designated lifecycle portfolio segments, and, orchestrate cross-pillar execution (Strategy, Automation, Delivery), and govern the currency of CLM playbook documentation. Drive business value through hypothesis and data-led campaign strategy, while ensuring the CLM team operates with discipline in weekly cadences, maintains end-to-end pipeline health, and ensures documentation stays current with practice. **Functional Management of Lifecycle Marketing** - Pillar-level accountability for assigned portfolio and ensuring incremental contribution to  lifecycle campaign targets - Collaborate with Campaign Strategy Managers and Marketing Automation Lead on campaign design and lifecycle automation strategy - Maintain Experimentation and Hypothesis Logs; facilitate quarterly retrospectives to extract learnings and documents for future reference and use. - Allocate new products or portfolio segments between CSMs in partnership with the Head of CLM **Portfolio Segment Ownership** - Monitor, analyze, and report lifecycle campaign performance and recommend actionable optimization initiatives - Design challenger campaigns and interpret performance signals into actionable optimization initiatives - Provide QA support and sign-off on deployments within owned segments - Manage stakeholder relationships specific to owned segments **Cross-Pillar Orchestration** - Lead weekly portfolio cadence (Campaigns Review, Marketing Automation Sync, Challenger Planning, and Portfolio Prioritization) - Own end-to-end Asana pipeline; monitor SLA compliance, and escalate blockers to the appropriate lead. Route external stakeholder support as needed. - Enforce handoff discipline (Strategy → Automation → Build → QA) via pipeline templates and weekly reviews - Liaison with external stakeholder for cross-functional initiatives and represent the team in tactical stakeholder forums **Playbook & Documentation Governance** - Own quarterly cadence and refresh for CIO Campaign Playbook, Lifecycle Dictionary, Experimentation and Hypothesis Log, and Campaign Brief Template. - Facilitate monthly campaign review and extract post-mortem insights into reusable actions and publish to the team. - Document operational learnings and update the CLM Operational Playbook quarterly. **Performance & Data Literacy** - Interpret CLM performance data from dashboards for assigned projects and campaigns (Tableau, Looker Studio, Mixpanel, Customer.io Platform: Automation, Data, Content Creation) - Deliver weekly and monthly Asana pipeline health reports **Cross-Functional Partnership** - Lead and collaborate with Strategy, Automation, and Digital Ops on campaign ideation, automation strategy, and campaign implementation to ensure build quality and time-to-live velocity. - Lead the collaboration with non-CLM stakeholders for campaign implementation support (comms strategy, campaign logic, segmentation criteria, automation) **Qualifications: Skills & Experience** - Minimum 3-5 years of experience in Customer Lifecycle Marketing, or equivalent B2C marketing, growth, or CRM function - Foundational understanding of lifecycle marketing data concepts including events, attributes, segmentation, and campaign measurement, with hands-on experience in marketing automation platforms such as Customer.io, or equivalent (Braze, Iterable, MoEngage, Netcore, HubSpot). - Prior work in fintech, lending, banking, or financial services is strongly preferred; consumer internet or e-commerce lifecycle experience is acceptable with demonstrated regulatory sensitivity - Proven track record of designing and running hypothesis-led lifecycle campaigns with measurable business impact, incremental lift, or revenue contribution. - Strong data literacy across business intelligence and product analytics tools (BigQuery, Looker Studio, Mixpanel, Segment, Google Analytics)  and interpretation of cohort-level data - Disciplined project management and fluency in Asana (or equivalent), Confluence documentation practices, and structured weekly operating rhythms - Strong written and verbal communication; comfortable leading cross-functional meetings and presenting to Unit Heads and C-level stakeholders - Considers themselves to be technologically savvy and able to adapt quickly to new tools and platforms **Why Join SAVii?** Joining SAVii means contributing to a platform that directly improves the lives of thousands of employees. We offer a competitive benefits package, flexible work arrangements, and a professional environment that encourages diversity and innovation. **Commitment to Diversity & Inclusion** SAVii is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and believe that a diverse range of perspectives is essential to our success as a fintech leader. **Application Process** If you are a driven professional looking to make a meaningful impact in the financial wellness space, we invite you to apply.