# Senior CRO Specialist

**Company:** [Soholat](null/companies/1RrcQEHYwaRMHpmP5sRjpf.md)
**Location:** Remote
**Workplace:** remote
**Employment type:** Full-time

[Apply for this job](null/view/45207f87-546c-4190-a20a-e4261873300c)

## Description

### Job Description

Sohlat is looking for a highly analytical and results-driven **Senior Conversion Rate Optimization (CRO) Specialist** with strong experience in the **Saudi Arabian market**.

The Senior CRO Specialist will be responsible for improving conversion performance across client websites, landing pages, e-commerce platforms, and digital funnels. The role will focus on analyzing user behavior, identifying conversion barriers, developing data-driven hypotheses, and leading structured experimentation programs to improve lead generation, customer acquisition, sales, and overall digital performance.

The ideal candidate combines strong analytical capabilities with a solid understanding of UX/UI, performance marketing, user behavior, and experimentation.

### Key Responsibilities

-   Develop and lead CRO strategies across multiple client websites, landing pages, and digital campaigns.
-   Analyze user behavior, website performance, customer journeys, and conversion funnels to identify optimization opportunities.
-   Build and manage structured **A/B testing and experimentation roadmaps**.
-   Develop hypotheses based on quantitative and qualitative data.
-   Conduct A/B tests, multivariate tests, usability tests, and other experimentation initiatives.
-   Analyze test results and translate findings into clear business recommendations.
-   Optimize landing pages for paid media campaigns to improve conversion rates, CPL, CPA, ROAS, and lead quality.
-   Improve e-commerce funnels, including product pages, category pages, cart, checkout, and post-purchase journeys.
-   Identify friction points, drop-off areas, and usability issues across customer journeys.
-   Use heatmaps, session recordings, funnel analysis, and behavioral analytics to understand user behavior.
-   Work closely with UX/UI designers to improve page structure, messaging, layouts, CTAs, forms, and overall user experience.
-   Collaborate with developers to ensure CRO recommendations and experiments are implemented correctly.
-   Partner with Performance Marketing, SEO, Content, Creative, and Account Management teams to align CRO initiatives with client objectives.
-   Set up and validate conversion tracking, events, funnels, and measurement frameworks.
-   Develop CRO dashboards and regularly report performance, findings, and recommendations to internal teams and clients.
-   Present CRO strategies, experiment results, and optimization recommendations to clients and senior stakeholders.
-   Stay updated on digital behavior, e-commerce trends, and conversion best practices within the **Saudi market**.

## Requirements

-   **5+ years of hands-on experience in Conversion Rate Optimization, Growth Marketing, Digital Analytics, or Performance Marketing.**
-   Proven experience working with the **Saudi Arabian market**, with a strong understanding of local customer behavior, digital trends, and online purchasing patterns.
-   Strong practical experience with **A/B testing, multivariate testing, experimentation frameworks, and hypothesis development**.
-   Advanced proficiency with tools such as:

-   Google Analytics 4 (GA4)
-   Google Tag Manager (GTM)
-   Microsoft Clarity
-   Hotjar
-   Mixpanel
-   VWO
-   Optimizely
-   AB Tasty or similar experimentation platforms

-   Strong understanding of **conversion funnels, UX/UI principles, customer journey mapping, and landing-page optimization**.
-   Proven experience optimizing both **lead-generation and e-commerce websites**.
-   Demonstrated ability to deliver measurable improvements in conversion rate, CPA, CPL, ROAS, revenue, or lead quality.
-   Strong analytical skills with the ability to work with complex datasets and translate findings into actionable recommendations.
-   Experience working closely with designers, developers, performance marketers, and content teams.
-   Strong understanding of paid media landing-page optimization.
-   Ability to manage multiple CRO projects and client accounts simultaneously within an agency environment.
-   Excellent communication, presentation, and stakeholder-management skills.
-   Strong Arabic and English communication skills.

### Preferred Qualifications

-   Previous experience working within a **digital marketing or advertising agency in Saudi Arabia**.
-   Experience managing CRO programs for multiple clients simultaneously.
-   Strong understanding of Saudi e-commerce and lead-generation audiences.
-   Familiarity with CRM data and lead-quality analysis.
-   Experience with Looker Studio or other data visualization tools.
-   Familiarity with HTML, CSS, and JavaScript.
-   Experience working with platforms such as Shopify, WordPress, WooCommerce, or similar CMS/e-commerce platforms.

### Key Performance Indicators

Success in this role may be measured through:

-   Conversion Rate
-   Cost per Lead (CPL)
-   Cost per Acquisition (CPA)
-   Lead Quality
-   Revenue per Visitor
-   Checkout Completion Rate
-   Form Completion Rate
-   Landing Page Conversion Rate
-   A/B Testing Win Rate
-   Experiment Velocity
-   ROAS Improvement
-   Funnel Drop-off Reduction
-   Revenue Growth Generated Through CRO Initiatives

### Ideal Candidate

The ideal candidate is someone who does not rely on assumptions when optimizing digital experiences. They use **data, user behavior, experimentation, and continuous testing** to determine what actually improves performance.

They should be comfortable working in a fast-paced agency environment, managing different client industries, and clearly demonstrating how CRO initiatives have contributed to measurable business results.

## Benefits

-   Paid Time Off
-   Training & Development
-   Performance Bonus